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They tell you: "Buy Google reviews"? Don't listen to that!

Agnieszka Szczepanowska
06/12/2023 | 4 min read
They tell you: "Buy Google reviews"? Don't listen to that!

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    One entrepreneur comes to another and says, "Listen, how do you do it that you have hundreds of reviews on Google Maps? I only have a few. Be a buddy, reveal to me the secret of your success." The other replies with the following words. It's simple! Buy Google reviews! It costs pennies, and you make millions from it! I've been doing this for years. No one noticed that I do it."


    True story? No. And yet maybe you believe that this is how reality looks. This is what companies are based on, which offer reviews for money. In practice, buying reviews often ends tragically. Learn about four commonly used arguments for buying reviews. Look at them from a real perspective and learn how to effectively and honestly acquire reviews.


    MYTH #1 - Positive Google reviews gain customer trust


    Of course, they do. They also shape the company's image. However, let's specify what the image actually is. It is a certain image that arises in the minds of people reading the review. And specific expectations are associated with the image created in this way.


    If you don't meet their expectations, for every positive review, you will receive another negative one. People are much more motivated to leave negative reviews than to share a positive experience with a particular brand. That's why fake reviews can quickly cause you trouble, and your overall rating won't increase at all.


    Real entries are a different matter. In them, you receive praise for what you actually provide. Since that's the case, customers won't feel the need to correct it.


    MYTH #2 - When you buy positive Google reviews, your company will grow


    It sounds nice, but how exactly will it happen? Please provide specifics. Unfortunately, there are no specifics. One can assume that behind this argumentation is the suggestion that you will earn more money. The problem is that in modern business, money is earned through genuine development, not by cutting coupons from the sales of the same old, rehearsed, and scratched record.


    The truth sounds a bit controversial. You will grow the fastest thanks to negative reviews. It is in them that you will find out what is wrong with your company. And knowledge of this will allow you to improve processes, better train employees, or prepare products more tailored to the needs of target customers. By listening to your real customers, you will inevitably grow. Then you will truly give yourself a chance for higher earnings.


    MYTH #3 - Protecting the company's image and greater credibility of the offer


    No, no, and no again. Fake reviews can have the opposite effect. As for the image - you probably have no illusions anymore. So what's the deal with credibility?


    With real reviews, it's like this. The more positive reviews you have, the less impact negative ratings will have on your average. Fake reviews not only fuel dissatisfied customers but also look funny and repetitive. They are posted in waves, serially, and worthless from the perspective of people searching for your company.


    From there, it's a straight path for Google to simply decide to remove them, suspecting fraud. In the worst case, your account may even be blocked. And then the whole elaborate plan goes down the drain.


    Buy contentless Google reviews! Here we have the scam of the century


    Don't believe it? Then see how the stars themselves will affect the number of customers. Internet users are really not stupid. They have seen a lot, and the lack of real reviews will raise their suspicions rather than their trust.


    Add to that the fact that the content of Google reviews affects SEO. Do you really want to give up on that? In that case, you will allow your competition to appear as the best answer to the query. And that won't help you much, will it?


    How to get positive Google reviews without unpleasant consequences?


    Let's summarize. Do people offering the service of adding reviews save your company? Rather, they lead you straight into trouble. By buying Google reviews, you risk a lot, and the effect may only be temporary. Such practices are also morally questionable. They can even be considered an act of unfair competition. And the same service provider will probably just as easily agree to post a series of negative reviews under your profile when someone pays them for it.


    Instead of looking for help where it doesn't exist, look for a truly strong ally. Rating Captain is an application for obtaining genuine reviews. It also includes a whole review management system, which involves responding to reviews and drawing conclusions from them. All with the support of Big Data technology and machine learning mechanisms.

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