How to gather customer reviews for a store on the PrestaShop platform?

You will certainly agree with the statement that running an online store involves a constant struggle for customers. Additionally, in times of widespread internet access, it is easy to experience a reputation crisis and loss of customer trust. To prevent this, reputation management activities should include monitoring user opinions about the company and its products. Fortunately, the PrestaShop e-commerce platform allows for easy integration with a comprehensive opinion management tool like Rating Captain.

Why are customer reviews important for business development?

Reviews are important for both consumers and companies themselves. Potential customers not only compare offers before making a purchase, but also check reviews about companies to minimize the risk of a failed transaction. This is the case for up to 90% of customers!

For companies, reviews should provide knowledge about products, customer service, the needs of the target audience, as well as logistical issues such as product delivery time. Reviews help identify the strengths and weaknesses of a company, allowing them to draw conclusions and implement actions beneficial for further business development.

PrestaShop store and acquiring reviews

If your store is based on PrestaShop software, you can connect it with the Rating Captain application, which will acquire reviews from your customers. You just need to install the Rating Captain module in the administrative panel of your store.

After installing the application, you can acquire reviews for all your profiles on review platforms, such as your Google business listing, your Facebook page, or Opineo. You can also redirect the collected reviews to Google Merchant Center, which allows the seller's rating to be displayed in search ads and product ads after reaching a sufficient number of reviews.

Additionally, Rating Captain enables displaying stars in organic search results on Google. This is possible thanks to a special functionality called product widgets. You just need to add the appropriate script to product pages, which will embed responsive widgets with reviews about the given product. This is very important because, as research shows, the first five product reviews have the greatest impact on conversion. Therefore, focus on collecting a basic number of reviews, especially for more expensive products.

But how do you acquire all these reviews? In Rating Captain, you can create a template for the message sent to your customers. You can send an invitation to write a review via email or SMS. It is worth including a justification for the request in such a message. For example, you can write that you want to constantly improve your offer, so customer opinions are important to you.

What will you gain from managing reviews with Rating Captain?

Customer reviews are important for the entire company. Regardless of whether you are a store owner, a salesperson, or a marketer, you must take them into account when planning and implementing actions. Thanks to Rating Captain, managing reviews becomes a much easier task that brings many benefits, including:

• more positive reviews about your store;
• greater brand trust, resulting in increased online sales;
• better SEO positioning thanks to widgets with reviews on the store's website;
• an administrative panel with countless valuable data about your customers;
• time savings thanks to communication automation;
• the ability to implement product reviews on the store's website.

With so many functionalities and benefits resulting from using the application, Rating Captain can be summarized as "Google Analytics for managing reviews".

Summary

In the e-commerce industry, reviews are extremely important and serve as social proof. Research shows that the first 5 product reviews have the greatest impact on conversion. Therefore, make sure that customers in your store have the opportunity to read reviews, especially since the PrestaShop platform offers such a solution in cooperation with Rating Captain. Remember that you can always count on technical support from us whenever you need it.