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BaseLinker - how to efficiently manage an online store?

Katarzyna Chomąt
06/12/2023 | 4 min read
BaseLinker - how to efficiently manage an online store?

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    Running an online store involves taking care of many issues related to the entire sales system, logistics, accounting, etc. Therefore, it is worth using tools that automate processes, as they effectively minimize the chance of errors. Thanks to this, of course, the customer can make a purchase smoothly and receive the product, and you gain valuable time. One of the tools worth considering is BaseLinker, so in this article we will point out the reasons why it is worth being interested in it.


    What is BaseLinker?


    In general, BaseLinker is a system for integrating various e-commerce platforms and automating processes in a company. Connecting an online store with BaseLinker enables comprehensive management of all orders not only from the store itself, but also from marketplaces. In the tool, you can also list auctions and offers, for example on: Allegro, Amazon or eBay. In addition, there are also integrations with many invoicing programs and courier companies. Therefore, the BaseLinker system creates a space for managing the entire e-commerce in one place, without the need to log in separately to each marketplace account, online store or courier account.


    Order Manager in BaseLinker


    BaseLinker allows downloading and handling orders, regardless of whether they come from marketplaces, online stores, or were placed by phone or in person. You can also use Packing Assistant, which will help you or your employee pack the package flawlessly. Another interesting option is BaseLinker Caller, which will display customer orders on the phone screen when they call you.


    BaseLinker and marketplace management


    No matter where you sell your products, you can control all offers from one system. Additionally, BaseLinker provides automatic synchronization of stock levels and prices on multiple marketplaces at the same time. This way, you can avoid price discrepancies and stock levels. With BaseLinker, you can conveniently list products for auctions directly from your online store.


    Logistics matters


    In BaseLinker, you will find many shipping operators, so you can send all packages from one place without having to log in to each carrier's account. Additionally, the system will inform the customer about any changes in the shipment status. You can also use BaseLinker Warehouse if you run an online sales business but do not have an online store or ERP. The warehouse will also come in handy when you want to occasionally auction products that you do not have in your store.


    Process automation in BaseLinker


    BaseLinker allows you to automate many processes, saving you a lot of time. Instead of sending messages to customers, issuing invoices, sending shipments, or printing labels, you can focus on developing your own business, and the system will perform repetitive tasks for you. The system also allows you to create dozens of statuses, so you don't have to manually move orders between them. Just set events and conditions for when the change should occur, and the automatic actions will perform it. Additionally, with fast and error-free shipping, you will certainly stand out from the competition.


    Collecting reviews in BaseLinker


    It is worth noting that BaseLinker has integration with Rating Captain, which allows you to collect reviews about the store and the products themselves. Connecting both tools via API allows you to select a status after which a message will be sent to the customer asking for a review. In Rating Captain, you can check all comments and find many useful features, including: review widgets displayed on the store's website, automatic responses to customer reviews, or the possibility of implementing a pop-up asking for feedback on shopping experiences.




    As you can see, BaseLinker offers many possibilities for automating processes that usually take a lot of time. What's more, the system drastically reduces the chance of errors. The tool allows you to manage sales on multiple platforms, which is its great advantage.


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