The abbreviation SERM comes from the English phrase Search Engine Reputation Management. In the simplest translation, it means managing reputation in search engines. In reality, it consists of a series of actions taken to improve a company's visibility in search results. It can also be attributed to the general work on brand image and recognition.

Every entrepreneur should strive to understand the customer. It is extremely important from a marketing perspective. Knowing the target group and their expectations makes it easier to reach them. But how to find the right persona?

In recent years, we have been inundated with studies indicating that customer reviews help in the development of online stores. Consumers trust online reviews almost as much as personal recommendations from friends.

Would you like to improve customer service standards, but don't know where to start? Modern technologies come to meet your needs, which will automate this process and increase customer satisfaction. Thanks to them, you will shorten the response time to consumer questions, standardize the response process, and increase communication efficiency. All this is to reassure consumers that they can always rely on your support.

Customer Experience (CX) is the impression that your brand creates on consumers. It is not just about the efficient functioning of the customer service department. It is just one of many elements that can either deter potential buyers or encourage them to make repeat purchases. Marketing campaigns are also just one component of CX. They are important, but they won't contribute anything if you don't take care of the whole.

There is no denying that there is a connection between customer service and company profitability, it is a well-known fact. Therefore, customer retention is a key task for every business, which affects the company's revenue. Most companies include continuous monitoring of customer satisfaction as part of their marketing strategy. As we know, a satisfied customer is more likely to make a repeat purchase.

Did you know that acquiring a new customer can be up to 25 times more expensive than retaining an existing one1? Unfortunately, many companies cannot boast high-quality customer service, which results in avoidable losses. Therefore, familiarize yourself with these 5 customer service tips and minimize the risk of losing customers.

The dynamic development of e-commerce means that you have to deal with increasing competition? Are you spending money on marketing activities, but they are not bringing the results you expect? The solution that meets your expectations is obtaining product reviews. Thanks to them, you will gain the trust of customers, improve your position in search results, and above all, increase sales.

Customer satisfaction - the indicator on which the success of your business depends. Thanks to the satisfaction received during shopping, customers happily return to the verified seller. To ensure that consumers do not go to the competition but remain loyal customers of your store, read the article below and remember the secret formula that will help you take care of customer satisfaction.

The IT industry is quite difficult when it comes to gathering opinions. There are definitely more review websites available for companies related to e-commerce or popular services. However, there are dedicated platforms that allow customers to leave reviews for software manufacturers, for example. In this article, you will find 7 portals designed for collecting opinions about companies in the IT industry.