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Latest articles

Katarzyna Chomąt
12/03/2021 | 4 min read

Negative opinions, comments or reviews are common for every brand, especially when it is already recognizable on the market and its products or services are used by many customers. Moreover, consumers even look for unflattering opinions about a given company to see how much they are risking. Find out how to gain new clients even if you don’t have a crystal clear rating.

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Katarzyna Chomąt
09/03/2021 | 10 min read

Online stores have gained a lot of momentum, according to the E-commerce in Poland 2020 report, as many as 73% of Internet users have made an online purchase in their life. This trend is obviously rising, so e-commerce shops are springing up like mushrooms. There is also more and more competition in the industry, which is why it is getting increasingly harder to stand out from the crowd and reach your target group. However, there are several elements that can always be implemented or improved on to increase your e-shop sales.

Patrycja Lisowska
01/03/2021 | 10 min read

Achieving success in sales is dependent on many factors - apart from your passion, determination, and creativity, you also need to thoroughly get to know your potential and current customers in order to accompany them at every stage of the purchasing process. But how do you provide consumers with a consistent and unforgettable experience that will grant your business advantage over the competition? Reach for tools that increase conversion in your online store, which will additionally improve the efficiency and organization of your team’s work.

Patrycja Lisowska
05/02/2021 | 15 min read

Positioning your business profile in Google My Business (Google Business) is crucial for customer acquisition and is a free way to promote your business. The business profile itself ensures visibility in local search results, i.e. in key places from the buyer's point of view - in the Google search engine, Maps, and Google Assistant (voice search). Therefore, regardless of the type of business you run, positioning in Maps should be an integral part of your internet marketing. 

Patrycja Lisowska
29/01/2021 | 4 min read

One of the pillars of building a positive company image is proper acquisition of customer opinions. While a dissatisfied customer will gladly share a negative review online, a satisfied consumer won’t be as inclined to express admiration. Therefore, it’s important to focus your efforts on encouraging customers to provide reviews. If you’re wondering how to get positive opinions from customers who are satisfied with their purchase, this article certainly has the answer.

Katarzyna Chomąt
27/01/2021 | 7 min read

In the era of universal access to the Internet, well-run Internet marketing becomes increasingly important. Companies are not limited to just creating their own websites. They are also present in social media, run blogs related to their business, and invest in paid forms of advertising or outsource activities to marketing agencies. All this is aimed at reaching users who will be interested in the product or service of a given company.

Patrycja Lisowska
20/01/2021 | 4 min read

In recent years, we have been inundated with research indicating that customer reviews help online stores grow. Consumers trust online reviews almost as much as personal recommendations of friends.

Agnieszka Szczepanowska
31/12/2020 | 5 min read

When is it acceptable to transfer Google customer reviews to a new account? When is it better to give up on the idea? Are Google My Business reviews transferred automatically? In all cases? Or would it be best to delete google reviews below your business profile and finally stop worrying about what others think of my business?

Agnieszka Szczepanowska
21/12/2020 | 5 min read

Development of your own business means facing more and more difficult tasks. It is really easy to lose in the middle of the marketing ratios and reports. Meanwhile an entrepreneur becomes acquainted with more and more advantaged e-commerce issues, consumers are busy with their own lives. No indicator won’t persuade them to behave contrary to basic logic. 

Agnieszka Szczepanowska
17/12/2020 | 5 min read

It might be that sales in your store look pretty good and you’re just wondering what else you can do. Or you are not able to attract customers for a few months and you want to know how to improve your online store sales and how to make better revenue from it. In any case, the pattern of marketing activities to be done in the e-commerce industry does not change. You need to take care of the same aspects of your business regardless of how your store has been performing so far.

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