We have repeatedly mentioned that a company should increase its visibility on the web by being present on various influential portals, where potential customers can find it. One valuable place to gather reviews is Google Merchant Center, which houses a special program - Google Customer Reviews. Read on to find out why it's worth joining and how to collect reviews with Rating Captain.

Content is king, you may have already come across these words and the term content marketing. You may even be writing blog posts, creating infographics or videos, and you are happy with them, but you don't see the results of these actions. Therefore, check how to create unique content and reach the hearts of customers.

Shoper is one of the more popular e-commerce platforms that allows reaching thousands of customers. One of its advantages is definitely the possibility of very good SEO optimization. Furthermore, Shoper software has many integrations with external tools that help in managing online sales.

Robert Cialdini in his book "Influence: The Psychology of Persuasion" described six basic rules. Alongside reciprocity, commitment and consistency, liking and sympathy, authority, and scarcity, there is also social proof. You may have heard about it quite often. You may even use this term yourself without thinking deeply about its meaning.

In order to support store owners in building a positive image and increasing sales, one of the largest e-commerce platforms - DecoNetwork has created a very intuitive integration with the Rating Captain application. Thanks to this connection, obtaining feedback from your own customers and managing ratings and comments from one place is much easier. Check out how easily you can connect your DecoNetwork store with Rating Captain.

As a business owner, you are surely looking for various ways to reach customers. You invest in marketing, search engine optimization, create detailed product descriptions, and provide professional customer service. You do everything to stand out from the competition. And that's where Google stars can help you.

You run a business, you know your ideal client. Unless you don't. Then it's worth getting to know them. Why? Because out of all the promotional activities you'll hear about soon, you'll be able to choose the ones that will be effective. And that means you'll spend less on promotion and earn significantly more. Pleasant effect, right?

What is the purpose of building your brand? Do you just want to make money? Or are there certain ideological reasons behind it that fit well with the direction of modern marketing? Or do you want to share your knowledge, experience, and ultimately make a living from what you love? Regardless of the intended result, you need to reach your target audience. Otherwise, it will be a secret brand that only you know.

You will certainly agree with the statement that running an online store involves a constant struggle for customers. Additionally, in times of widespread internet access, it is easy to experience a reputation crisis and loss of customer trust. To prevent this, reputation management activities should include monitoring user opinions about the company and its products. Fortunately, the PrestaShop e-commerce platform allows for easy integration with a comprehensive opinion management tool like Rating Captain.

One entrepreneur comes to another and says, "Listen, how do you do it that you have hundreds of reviews on Google Maps? I only have a few. Be a buddy, reveal to me the secret of your success." The other replies with the following words. It's simple! Buy Google reviews! It costs pennies, and you make millions from it! I've been doing this for years. No one noticed that I do it."