TikTok is one of the fastest-growing apps in the world. Since its inception, the platform has generated large audiences and set download records. It continues to increase in popularity, primarily among those born after 2000. It revolves around creating short, few-second videos in which users can dance, showcase their skills, perform tricks, or share interesting tips. The freedom to create videos is unlimited, but the key to success lies in creativity. The soundtracks are perfectly matched to the author's facial expressions and movements, and additional visual effects, captions, and hashtags can enhance the videos. The app is geared towards the preferences of young people, allowing them ample room to create imaginative videos. TikTok, like other social media apps, allows users to like, share, comment, and follow their favorite creators. It was originally created for entertainment purposes, but with its growing popularity, it has gained several key features for marketing. Professionals have started using TikTok to create new marketing activities that are highly effective forms of advertising.