Opinion management strategy using the example of Manibox company - part 1

We have a very interesting proposal for you. We will be monitoring the steps taken by Manibox company regarding online reputation management. As you can probably guess, this will be a lengthy process, so articles will appear periodically, depending on the actions taken by the company.

Manibox is a Polish manufacturer of manipulative boards for children, which started its operations in August 2021. After a few months, the company decided to implement reputation management into its strategy.

First steps towards online reputation management

Of course, one of the first steps in terms of reputation management was creating a Google business listing.

Initially, the business listing was not attractive to potential customers. Besides a few photos, a link to the online store, and basic contact information, there was nothing else included.

When Manibox store decided to gather reviews with Rating Captain, we helped our client improve and add elements to the business listing that affect its positioning and attractiveness to potential customers.

We started by verifying the existing data. We changed the store's opening hours to suggest to customers the best time to contact the store for quick information. We also added a brief company description presenting its offer. We suggested regular updates to the business listing and displaying products (we will describe this in subsequent parts of the series).

Gathering reviews with Rating Captain

At the beginning, we determined Manibox's needs in terms of reputation management. At this stage, the company did not have any ratings or reviews on the business listing, so obtaining them was a fundamental assumption of the implemented strategy.

In addition, in the future, Manibox wants to gather reviews on Facebook and start selling on various marketplaces. Therefore, they need a tool that allows them to easily monitor incoming reviews and quickly respond to them.

In the Rating Captain application, we created an account and integrated the Manibox store built on the Shoper platform, choosing the Google business listing as the review platform. In the Rating Captain invitation editor, we designed a template consistent with the brand's visual identity and set the details regarding the timing and frequency of email sending.

Review widgets on the online store

When the first reviews appeared on the Manibox business listing, we implemented a review widget on the store's website. Adding such an element enriches the page with social proof, providing evidence of the company's credibility. This allows potential customers who land on the website, for example, directly through an advertisement, to immediately read reviews about the company and its products. The widget can also be customized to match the website's color scheme, making it an integral part of it.

^{Review widget on the Manibox store website}