On Google Maps, you can rate practically everything. Literally. Adding reviews about a ticket machine or a bus stop is nothing new for internet users. What is the conclusion? Nothing escapes the attention of modern consumers who know well what a search engine is.

Customer reviews are your company's business card

That's why your company should care about positive reviews on Google and appearing high in search results. Indecisive users or potential customers check whether a company providing new services has positive reviews on the internet before deciding to try them. What can you do to increase the likelihood that your service will be chosen? First and foremost, make sure to receive as many favorable ratings as possible! One star is not good advertising for your company. Therefore, it is worth striving to have as many positive reviews as possible. Positive ratings will better position your brand against the competition and help you acquire new customers. But what if there are negative reviews? Can they be removed?

Negative review - can a company remove it?

Adding a review is very simple. No prior verification is required to leave a review, which means that brands can be unfairly judged. People who have never used their services can leave a review! What to do in such a situation? If you suspect that your company has become a victim of a false review, you can log in to the "Google My Business" panel, where you can report an unwanted review. You can also try to contact Google directly, describing the whole situation. The most important thing to remember is to monitor the reviews that are being left. Both positive and negative ones. There are tools available on the internet that help us observe all of this. One of them is, for example, the Rating Captain service, which thoroughly analyzes the reviews.

Can every review be removed?

The answer is: no. I think it's worth mentioning the truism here, which is: "the customer is always right". If a user expresses their negative opinion in a constructive way, the best way to solve this problem is simply to have a conversation. Polite communication, apologies, and asking about the problem that occurred may make the customer give our brand a second chance. They will be pleased that someone listened to them, and empathy will become the business card of our company.

Google Maps reviews and your company's website

Squeeze as much as you can out of positive reviews. Unlike other review portals, you can freely use Google reviews on your website. Testimonials like these will certainly encourage undecided customers to try your services. After all, nothing seems as enticing as a positive review from another consumer. Other review portals reserve the right to use the reviews found on their websites. That's why focusing on proper review management on Google is one of the most sensible options.

Virtual business card as the key to a positive image

Using Google reviews on your website can be extremely helpful. However, the most important thing I would like to emphasize in the whole text is the essence of taking care of your virtual business card composed of user reviews on Google. In times of constant rush, one extra click that forces a customer to visit our website may be one click too many. The first thing we will see after entering the name of a restaurant, company, or hotel will be its rating on the Google business listing. At this moment, our first impression is formed, and we decide whether we want to look for more information about a particular place. If one restaurant has an average rating of 3.5 and another has 4.5, will we even consider going to the first one? The answer seems very simple. That's why we strongly encourage you to monitor reviews and encourage users to leave them. They have a real impact on a customer's decision, which means they may choose our brand.