The company's image develops based on our experiences with the brand. It is a mixture of consumers' associations with the brand, but also a conscious creation of the company's image. Just as personality sets us apart from others, the company's image allows you to emphasize your unique identity. From the article, you will learn how to create and promote your image to shape a strong brand identity.

Negative opinions, comments, or reviews happen to every brand, especially when it is already recognizable in the market and many customers use its products or services. What's more, consumers themselves actively seek unfavorable opinions about a particular company to see how much risk they are taking. Find out how to attract new customers even if you don't have a crystal-clear rating.

You have been running your business for some time now. Your Google business card is working properly. You are collecting positive reviews and your rating is increasing. Until the day you enter your profile and see pandemonium there. Hundreds of negative reviews. One similar to another. There are more of them than customers in the last week. Moreover, if you don't do anything about it, it will be difficult for you to acquire new customers in the future. What can you do about it? How to remove reviews from Google My Business? Is it even possible? It is. There are four ways to do it.

Every time you enter the name of your company in a search engine, its Google business card should immediately appear. However, this is not how you check the visibility of your company. Users looking for products and services usually use specific phrases related to them (often adding the location as well). Then they usually check the business that appears most frequently under the map window - the Google business card that is in first place.

Is it enough to add your company to Google Maps for magic to happen and customer orders to constantly flow in? Unfortunately, it's not that simple. Nevertheless, a Google business listing has a significant impact on the visibility of your company in search results. The greater the visibility, the greater the sales and website traffic. Having a Google business profile is crucial for several reasons. After creating a Google My Business listing, pay attention to a few important elements to fully utilize the potential of your company's listing. Want to learn how to do it? We explain in this article.

Positioning your business profile in Google My Business (Google Business) is crucial for customer acquisition and is a free way to promote your business. The business profile itself ensures visibility in local search results, i.e. in key places from the buyer's point of view - in the Google search engine, Maps, and Google Assistant (voice search). Therefore, regardless of the type of business you run, positioning in Maps should be an integral part of your internet marketing.