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Latest articles

Agnieszka Szczepanowska
14/12/2023 | min read

Is the appearance of negative customer reviews the beginning of the end for your brand? Of course not! But should we pay attention to them? Definitely yes. Brand transparency is extremely important for today's consumer. Social media and Google Maps listings are definitely a "must-have" for every company nowadays. This is where we show our potential customers what stands behind our brand and build its image. Social media also provide a platform for companies to engage in dialogue with their users. Unfortunately, these conversations can sometimes be difficult. Consumers are not always satisfied with our services and share negative opinions and critical comments. What should we do then?

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Agnieszka Szczepanowska
14/12/2023 | min read

The gastronomy industry has recently been facing a huge crisis. This particularly applies to stationary restaurants. There are fewer customers. Those who use this type of service usually check restaurant reviews before deciding to visit. On one hand, this is a difficulty. On the other hand, websites and online profiles are currently experiencing a real siege. And this is a good opportunity to effectively promote yourself.

Katarzyna Chomąt
14/12/2023 | min read

Every entrepreneur should strive to understand the customer. It is extremely important from a marketing perspective. Knowing the target group and their expectations makes it easier to reach them. But how to find the right persona?

Patrycja Lisowska
14/12/2023 | min read

In recent years, we have been inundated with studies indicating that customer reviews help in the development of online stores. Consumers trust online reviews almost as much as personal recommendations from friends.

Patrycja Lisowska
12/12/2023 | min read

Would you like to improve customer service standards, but don't know where to start? Modern technologies come to meet your needs, which will automate this process and increase customer satisfaction. Thanks to them, you will shorten the response time to consumer questions, standardize the response process, and increase communication efficiency. All this is to reassure consumers that they can always rely on your support.

Katarzyna Chomąt
11/12/2023 | min read

Did you know that acquiring a new customer can be up to 25 times more expensive than retaining an existing one1? Unfortunately, many companies cannot boast high-quality customer service, which results in avoidable losses. Therefore, familiarize yourself with these 5 customer service tips and minimize the risk of losing customers.

Katarzyna Chomąt
11/12/2023 | min read

The dynamic development of e-commerce means that you have to deal with increasing competition? Are you spending money on marketing activities, but they are not bringing the results you expect? The solution that meets your expectations is obtaining product reviews. Thanks to them, you will gain the trust of customers, improve your position in search results, and above all, increase sales.

Hanna Bernikova
11/12/2023 | min read

Customer satisfaction - the indicator on which the success of your business depends. Thanks to the satisfaction received during shopping, customers happily return to the verified seller. To ensure that consumers do not go to the competition but remain loyal customers of your store, read the article below and remember the secret formula that will help you take care of customer satisfaction.

Katarzyna Chomąt
11/12/2023 | min read

The IT industry is quite difficult when it comes to gathering opinions. There are definitely more review websites available for companies related to e-commerce or popular services. However, there are dedicated platforms that allow customers to leave reviews for software manufacturers, for example. In this article, you will find 7 portals designed for collecting opinions about companies in the IT industry.

Katarzyna Chomąt
06/12/2023 | min read

Running an online store involves taking care of many issues related to the entire sales system, logistics, accounting, etc. Therefore, it is worth using tools that automate processes, as they effectively minimize the chance of errors. Thanks to this, of course, the customer can make a purchase smoothly and receive the product, and you gain valuable time. One of the tools worth considering is BaseLinker, so in this article we will point out the reasons why it is worth being interested in it.


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