Is the appearance of negative customer reviews the beginning of the end for your brand? Of course not! But should we pay attention to them? Definitely yes. Brand transparency is extremely important for today's consumer. Social media and Google Maps listings are definitely a "must-have" for every company nowadays. This is where we show our potential customers what stands behind our brand and build its image. Social media also provide a platform for companies to engage in dialogue with their users. Unfortunately, these conversations can sometimes be difficult. Consumers are not always satisfied with our services and share negative opinions and critical comments. What should we do then?

Loyal customer... Acquiring them is difficult, but crucial for the development of any business. Who is a loyal customer? It is a person who regularly returns to your company because they are satisfied with your offer and service, so they don't need to look for a product or service from the competition. Furthermore, a loyal customer willingly recommends your offer to their family and friends. How to measure customer loyalty? Simply conduct an NPS survey, which will allow you to draw conclusions and take appropriate steps to increase customer satisfaction and loyalty.

Customer satisfaction survey is one of the most important tools that help companies understand how customers perceive their products or services and what their needs and expectations are.

As a business owner, it is crucial to measure customer satisfaction, understand the customer journey and know how your customers fell about your company and products to improve customer experience continually. The best way to gain insight into customer satisfaction and experience is through conducting customer satisfaction surveys.

Customer feedback is something that every eCommerce platform has to have unlike a traditional market, where there’s face-to-face interaction with all your customers. Shoppers usually love to have a convenient journey when shopping online. Whereas eCommerce has a longer buyer journey. Moreover, with the growing industry, there’s an increase in competition too. And to survive or win the competition, you need to know how your customers feel about your business. Also, you can never let go of an opportunity that will give your business an edge over others. Hence, you must have customer feedback practice to understand all these factors about your eCommerce business.