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Why is it worth taking care of customer opinions?

Patrycja Lisowska
14/12/2023 | 4 min read
Why is it worth taking care of customer opinions?

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    In recent years, we have been inundated with studies indicating that customer reviews help in the development of online stores. Consumers trust online reviews almost as much as personal recommendations from friends.


    Reviews allow you to reach a wider audience, increase sales conversion, and influence the company's image. These are just some of the advantages most commonly mentioned in the context of online review management. Want to learn more about the benefits of monitoring reviews about your company? We invite you to read on.


    Is it worth caring about the company's reputation?


    Proper zarządzanie reviews, both positive and negative, provide a range of key benefits and thus become an element of brand building. At the beginning of working on a positive image of your business, you should understand why you actually need online reviews. Let us give you a few hints.


    First and foremost, online reviews are a source of social proof, confirming the quality of a product or service. The principle of social proof is based on the belief that positive reviews from people - even strangers - can reinforce our purchasing decision, while negative reviews can deter us from it. We all seek acceptance or confirmation of our choices from others, in this case, previous brand users. Since customers are more likely to choose products that already have reviews, it is essential to highlight recommendations in marketing communication.


    Treat each user review as a guide that will help you improve your products, customer service quality, and maximize profits. However, remember that you can use reviews not only in the sales process but also in building your wizerunku image. Reviews from satisfied customers enhance the credibility of the company, especially for new businesses.


    Reputation and company reviews


    Where to collect reviews in the e-commerce industry?


    Now that you know why it is worth caring about customer reviews, you should develop a system for collecting recommendations. Depending on your area of ​​activity, there are several platforms that allow you to collect business reviews completely free of charge. The first option is wizytówka on Google My Business, which, with the right configuration, allows you to effectively influence your position in search results.


    However, do not limit yourself to one source of reviews - be present on industry portals, price comparison websites, or auction sites. Be present wherever your customers are, so you don't miss out on discussions about your brand happening online. Also, do not ignore potencjału social media, such as Facebook or Instagram. These platforms are now not only used for social communication but are also an important channel for reaching customers and presenting your offer.


    How to effectively manage reviews?


    If you want to work on business reputation, it is not enough to allow customers to share their thoughts on official company channels. You should perceive gathering reviews as part of a broader process of managing the company's image. Start by understanding the purpose of acquiring reviews. It may be motivated by the desire to increase sales or raise brand awareness among customers. Of course, depending on the stage of business development, your priorities will evolve.


    If you have just started your business, focus on building recognition and expanding your audience. At this stage, try to collect as many reviews as possible to increase the credibility of your company and, above all, its visibility compared to the competition. If you have loyal customers, encourage them to share detailed comments. Also, make sure to monitor the authenticity of the reviews and never leave them without a response.


    When providing good customer service, consider using a tool that automates customer contact, such as Rating Captain. It allows you to naturally improve your business rating by quickly responding to negative reviews.

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