Customer Experience (CX) is the impression that your brand creates on consumers. It is not just about the efficient functioning of the customer service department. It is just one of many elements that can either deter potential buyers or encourage them to make repeat purchases. Marketing campaigns are also just one component of CX. They are important, but they won't contribute anything if you don't take care of the whole.
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Personalize your feedback invitations by adding name, e-mail address, phone number, order or a list of products the customer has purchased. Of course, you can include several options in the body of message.
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