Every brand has a reputation, whether it's positive or negative. The reputation of your brand is what people are saying about your brand, and it can impact your business significantly. Having a positive brand reputation means having a positive perception of your brand, which can increase brand loyalty, drive sales, and attract new customers. On the other hand, a bad reputation can damage your brand's image, lose customers, and impact your bottom line. In this guide to brand reputation management, we'll explore the importance of reputation management for your business, ways to measure your brand reputation, and effective strategies, tools, and tips to manage, build, and protect a great brand reputation.