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Karol Bocheński
21/08/2020 | 3 min read ecommerce opinie o firmie reputation management

Reputation management describes the effort to influence and take control of a company's or individual's reputation. The concept stems from public relations, but along with the growth of social media and the internet the term had to be developed to adequately cover the new phenomena. Nowadays, it can be divided into two areas – offline and online reputation management, the latter focusing mainly on search engine results.

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Customer reviews posted by users on various platforms such as Google My Business, Facebook, Amazon, Trustpilot, Foursquare, Yelp, or Trip Advisor can and will affect the way your business or brand is perceived. Finally, it may affect customers' final purchase decisions. That is why comments appearing on review sites should be managed, becoming an everyday task and part of a marketing plan.

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Karol Bocheński
21/08/2020 | 3 min read ecommerce opinie o firmie reputation management

Small businesses rely highly on reputation. The majority of their clients come from recommendations – nowadays found mainly online and rarely offline. But the good news is you don't always need large advertising budgets to drive sales. Word of mouth spread online can generate enough sales. Below we discuss the three steps that are important to every small business owner and that will hopefully inspire you to take care of your reputation online.

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Almost 90% of consumers trust online reviews similarly to personal recommendations from their family and friends. The fact proves that taking care of a positive online image has a crucial role not only in online reputation management (ORM) but also in sales in general.

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