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Latest articles

Agnieszka Szczepanowska
14/12/2023 | min read

Customer satisfaction has a huge impact on the revenue you will generate from your business. A satisfied customer will not only be willing to come back to you in the future. It is also important that they will help you in building the reputation of the brand you are creating. Do you want to increase your budget? Find out what your customers really need. You can measure their satisfaction in a few simple ways.

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Agnieszka Szczepanowska
14/12/2023 | min read

Customer satisfaction survey can be conducted both by phone and online. It is worth knowing that the latter method is considered less invasive. Customers can answer questions at their convenience. They feel that they have a choice. Apparently, the situation looks similar during a phone conversation. However, it turns out that in the assessment of consumer surveys, phone surveys are more often perceived as a form of aggressive advertising.

Agnieszka Szczepanowska
14/12/2023 | min read

The gastronomy industry has recently been facing a huge crisis. This particularly applies to stationary restaurants. There are fewer customers. Those who use this type of service usually check restaurant reviews before deciding to visit. On one hand, this is a difficulty. On the other hand, websites and online profiles are currently experiencing a real siege. And this is a good opportunity to effectively promote yourself.

Agnieszka Szczepanowska
14/12/2023 | min read

The abbreviation SERM comes from the English phrase Search Engine Reputation Management. In the simplest translation, it means managing reputation in search engines. In reality, it consists of a series of actions taken to improve a company's visibility in search results. It can also be attributed to the general work on brand image and recognition.

Katarzyna Chomąt
14/12/2023 | min read

Every entrepreneur should strive to understand the customer. It is extremely important from a marketing perspective. Knowing the target group and their expectations makes it easier to reach them. But how to find the right persona?

Patrycja Lisowska
14/12/2023 | min read

In recent years, we have been inundated with studies indicating that customer reviews help in the development of online stores. Consumers trust online reviews almost as much as personal recommendations from friends.

Karol Bocheński
12/12/2023 | min read

A well-conducted competitor analysis can be an extremely helpful element in developing a business strategy. A thorough interpretation of your competitors will allow you to identify the strengths and weaknesses of both your own company and your competitors, giving you the opportunity to optimize your actions and strengthen your position in the market. Additionally, analyzing the behavior of your rivals will also allow you to identify emerging market trends and refine the needs of your customers. So how do you do it best?

Hanna Bernikova
12/12/2023 | min read

Today, the average inhabitant of the planet spends about 2.5 hours a day on social media platforms, watching YouTube videos, liking posts on social media, and writing tweets. Even more interesting are the statistics regarding the use of TikTok. On average, people visit this social network about 10 times within 24 hours, resulting in spending up to 60 minutes there daily.

Patrycja Lisowska
12/12/2023 | min read

Would you like to improve customer service standards, but don't know where to start? Modern technologies come to meet your needs, which will automate this process and increase customer satisfaction. Thanks to them, you will shorten the response time to consumer questions, standardize the response process, and increase communication efficiency. All this is to reassure consumers that they can always rely on your support.

Patrycja Lisowska
12/12/2023 | min read

Dropshipping is currently one of the most interesting ideas for a business online. Its attractiveness is based on the possibility of quickly entering the market without large financial investments. As a seller, you determine your own margin and sell products from a wholesaler who takes care of inventory management and shipping for you. It's no wonder that dropshipping is one of the most important trends in e-commerce, allowing you to fulfill your dreams of having your own online business.

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