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You run a business, so you are bombarded with various offers from all sides. You hear that you need to take care of employee training, better electronic equipment, good advertising, insurance, accounting. And a million other things. Each of them demands your immediate attention.
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Are you planning to buy star ratings under your Google My Business business page? Find out how much do Google reviews cost? However, hold on for a moment before you rush with a broad smile to the sites that offer their purchase. Money is just one of the currencies in which you pay for fake reviews. In a brief moment, you will get to know three other goods that you give away in such a transaction. Those are hidden costs that the review seller will never tell you about.
Every online store owner wants to increase sales. Of course, there is always a chance for that, as many factors influence sales growth, both related to marketing and the store itself, its operation, and appearance. In this article, we will present some of them that can make the sales statistics in your store increase.
From every side, you hear that buying reviews makes no sense. And yet, these offers from review sellers look so tempting... Just pay and your company instantly gains a leading position in the market. Ordering reviews is easy, the price list is transparent, and the platform is user-friendly.
You wake up. You check your Google My Business account. Usually, there are a few nice reviews waiting for you because you really care about your customers. But not today. The number of reviews looks suspiciously small. You rub your eyes. And you notice that a significant portion of your reviews has simply disappeared.
Every company should care about customer reviews, regardless of seniority and company size. However, just creating profiles on review sites is definitely not enough. Your customers are as busy as you are, so the chance that they will provide feedback on their own is not very high. Unless they are really satisfied or really disappointed. That’s why it is up to you to take the initiative and simply ask for feedback. Once you receive it, don’t forget to respond.
Many companies use marketing automation systems to strategically approach campaigns and create effective advertising messages. You may already know a little about marketing automation, but you are not utilizing its potential. That's why we have prepared a list of tools for you that automate and support marketing activities.
Over 90% of consumers check online reviews before making a decision to purchase a product or service. Additionally, they often trust these reviews as much as the opinions of family and friends. Unfortunately, fake reviews on the internet are commonplace and more and more companies are falling victim to them.
“It’s easier to rebuild a shattered city than shattered trust,” Karol Bunsch, a Cracow-based history writer, once said, and his words echo even in today’s digital business world. For example, a lack of trust raises transaction costs by 40%. It can also prevent close relationships for 80% of employees, and in turn, lack of trust in managers exposes the US economy to losses of more than $300 billion a year!
Daniel Pink, in his book A Whole New Mind, makes a quite bold claim that: “the era of the dominance of scientific minds is over. The future belongs to a different kind of people with a different kind of mind: designers, inventors, teachers, storytellers, in other words, creative and empathy-filled right-hemispheric thinkers.”
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