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People have always been interested in interesting stories, hence so many fairy tales and legends. So why not create a narrative for your business? Are you wondering how to convince people to choose your company and gain loyal customers? Would you like to establish your brand's presence in the minds of your audience? Then be sure to read this article to learn how to talk about your company in a way that people will love it.
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Daniel Pink, in his book A Whole New Mind, makes a quite bold claim that: “the era of the dominance of scientific minds is over. The future belongs to a different kind of people with a different kind of mind: designers, inventors, teachers, storytellers, in other words, creative and empathy-filled right-hemispheric thinkers.”
Brand storytelling is the process of using storytelling to connect your brand to customers and showing them your brand value. It is a powerful way to build brand identity and increase brand loyalty and should definitely be in every business content marketing strategy. Through storytelling, you can share your brand’s story, values, personality, and purpose, all while making a connection with your audience.
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