Storytelling is the art of telling stories in such a way to establish a relationship with the audience. Narrative marketing is the perfect tool for building trust in your company. It is extremely effective, but also seems to be a real challenge. Storytelling is about referring to shared experiences with your community, as well as showing the needs which should be well understood.. A good story arouses emotions and brings value. Storytelling can therefore lead to providing informations about products, services, but it is also a good tool to expose the main mission of your company.