It raises controversy, doesn’t it? If you’re here because you’re actually interested in this headline and you’re hoping to rank your Google My Business well using fake positive reviews, then… I just want to show you that it is not so much weak, unstable and punitive, but simply – not profitable!

The phrase "opinie on Google" often appears in various business guides. What is it really about, what is it, and what can we gain from it? Google Maps reviews are reviews published by consumers on a company's business listing. The Google My Business profile enables businesses to acquire these reviews for free. This is where you can add 1 to 5 stars to rate your satisfaction with a particular company.

Sometimes you may wonder if it’s even worth asking clients to give reviews on Google My Business, i.e. on your Google business card. Maybe you belief that only good things are said about your company and it doesn’t need to be published anywhere, and that bragging is a bad thing (as the reproductive “education” system in Poland taught us).

Posting fake reviews on a website is not a good idea for several reasons. First and foremost, it is dishonest and unethical. Additionally, there is a financial penalty of up to 10% of turnover for posting false consumer opinions or recommendations online.

The Directive of the European Parliament and of the Council, known as the Omnibus Directive, imposes many new obligations on entrepreneurs. Regarding consumer opinions and recommendations, the main focus is on the obligation to inform whether and how the company verifies the opinions shared on the website. In the article, together with the law firm KWKR Konieczny Wierzbicki and Partners, we provide advice on what to pay attention to in order to comply with the new regulations.

The goal of local SEO is to enable potential customers to easily find information about the company and its services/products in a specific location in Google search results. How to do it well and make your company appear at the top of Google search results (including Google Maps)? Local SEO is an ongoing process, the effectiveness of which can be measured using tools such as Google Analytics (GA4) or Google Search Console. With these tools, you can monitor website visibility and traffic, search engine visibility, and high rankings in search results for specific keywords. What is local SEO positioning that allows increasing visibility? Let's start with what local positioning, also known as local SEO, actually is. Local positioning allows improving the position of a website, e-commerce store, or Google My Business listing in local Google search results for: - Keywords related to the company's activities (e.g., hair salon, air conditioning, or daycare) - In a specific location (e.g., Katowice, Opole Voivodeship, or Warsaw Ursynów). The goal is for your company to be shown to new customers and internet users when they enter a query like "hairdresser Wrocław". This is possible thanks to positioning, so it's worth taking care of all its elements, so that the website or listing can appear as high as possible in search results. Where to start optimizing your website? Focus on local keyword positioning! To effectively position your company in Google search results, start by optimizing your website for local keywords. This means adding contact information to the website, such as the company name, address, phone number, email address, and Google Maps link. Another important step is to use Google tools such as Google My Business (Google My Business listing), which allows creating a profile for the company and providing information such as opening hours, customer reviews, or photos. This allows better utilization of local search results and makes it easier for potential customers to find information about the company. It is also important to acquire links from other websites related to the company's activities in the specific location, which will help improve the website's position in search results. Website and Google My Business listing: How to improve rankings in search results and Google Maps? Let's summarize everything in a list. To effectively improve your company's position in search results using SEO, it is worth taking the following actions: - Optimize the website for local keywords: Add information such as the company name, address, phone number, email address, and Google Maps link to the website. - Utilize Google My Business listing (Google My Business): Create a profile for the company and provide information such as opening hours, customer reviews, or photos. - Collect reviews and respond to them in the listing: Reviews help potential customers verify the quality of services/products. Additionally, high average ratings and reviews containing keywords positively affect the position of the listing in search results (another element of keyword positioning). - Acquire links from other websites related to the company's activities in the specific location: The website's position in search results also depends on the number of backlinks that attract traffic to the site. - Create unique and valuable content on the website and in the listing: Content should be tailored to the needs of users and answer their questions and needs. - Monitor and analyze data: Using tools such as Google Analytics and Google Search Console allows monitoring website traffic and position in search results for specific keywords. - Avoid mistakes: It is important to avoid mistakes such as outdated information on the website or a lack of sufficient backlinks, which can negatively affect the website's position in search results. What Google tools can help with local website and Google My Business listing positioning? Not just positive reviews Google offers a range of tools that can help with local positioning. Here are a few of them: - Google My Business: This free tool allows creating a profile for the company using a Google account and providing information such as opening hours, customer reviews, or photos. This profile appears in Google search results and on Google Maps, making it easier for potential customers to find information about the company. - Google Maps: This tool allows displaying the company on a map along with information such as address, phone number, or customer reviews. This helps potential customers find information about the company and its location more easily. - Google Analytics: This tool allows monitoring website traffic, which helps better understand user needs and behaviors. This allows adjusting website content to their needs and better targeting advertisements. - Google Search Console: This tool allows monitoring the website's position in Google search results for specific keywords. This allows tracking positioning progress and detecting any errors on the website. - Google Trends: This tool allows monitoring the popularity of specific keywords and changes in their search volume. This allows adjusting website content to current trends and better targeting advertisements. - Google Tag Manager: It allows easy management of tags on the website, monitoring conversions, and analyzing data. Using these tools allows better understanding of user needs and behaviors and better tailoring website content to their needs. What mistakes should be avoided when positioning local SEO services? Regional/local company positioning is a complex process that requires precision and continuous adaptation to changing trends and Google search engine algorithms. Unfortunately, many companies make mistakes that can negatively affect their position in search results. Here are a few mistakes to avoid when positioning locally: - Lack of unique content: Content should be properly tailored to user needs and answer their questions. Without unique content, it is unlikely that your website will rank high in search results. - Lack of local keywords: In local positioning, it is important to include relevant keywords on the website that relate to your location. Without these keywords, your website may be difficult to find for potential customers in your area. - Outdated information on the website: Information such as address, phone number, or opening hours should be up to date. Customers may be concerned if they find outdated information on the website. - Lack of Google My Business reviews: Customer reviews are important for your online reputation. Customers trust the opinions of others, so it is important to gather reviews on Google My Business. - Low average rating in Google My Business listing: A low average rating can negatively affect the company's reputation and discourage potential customers from using its services. - Lack of backlinks: Backlinks are important for the website's position in search results, so it is important to acquire links from other websites related to your location. How to measure the effectiveness of regional positioning? Measuring the effectiveness of local positioning is an important part of the process because it allows determining whether the actions taken by the company are producing the expected results. There are several ways to measure the effectiveness of local positioning, here are a few of them: - Monitoring position in Google search results: Tools such as Google Search Console allow monitoring the website's position in search results for specific keywords. This allows tracking positioning progress and detecting any errors on the website. - Website traffic analysis: Tools such as Google Analytics allow monitoring website traffic and gathering information about users, such as their demographics and behavior on the website. - Monitoring customer reviews: The Google My Business service allows monitoring customer reviews and gathering information about their satisfaction with the company's services/products. - Conversion analysis: Using tools such as Google Tag Manager allows monitoring conversions and analyzing data.

Is it enough to add your company to Google Maps for magic to happen and customer orders to constantly flow in? Unfortunately, it's not that simple. Nevertheless, a Google business listing has a significant impact on the visibility of your company in search results. The greater the visibility, the greater the sales and website traffic. Having a Google business profile is crucial for several reasons. After creating a Google My Business listing, pay attention to a few important elements to fully utilize the potential of your company's listing. Want to learn how to do it? We explain in this article.

Automatic translation of websites is the process of translating the content of a website from one language to another using special translation software. This process can be done in real-time, without the need to refresh the page, or by translating the entire page and displaying the translated version as a separate webpage. Automatic translation of websites is based on artificial intelligence and machine learning, which allows for the translation of website content in real-time or after translating the entire page. Translation software analyzes the text using statistical algorithms or neural networks to understand the context and meaning of words, and then translates it into another language. One of the most popular tools for automatic translation of websites is Google Translate (Google Translate services), which offers the ability to translate between over 100 languages. However, due to the limitations of artificial intelligence and differences between languages, automatic translation is often imperfect and can lead to errors or misunderstandings in the translated content. Therefore, it is recommended to use professional translators for important documents or communications, who have the necessary language and cultural skills. What are the advantages and disadvantages of automatic translation of websites? Advantages: - Speed: Automatic translation is fast compared to traditional translation methods, especially for languages other than English. It can be done with just one click. - Accessibility: Most web browsers and websites offer automatic translation, making it easily accessible to users without the need to upload text files. - Cost: Automatic translation is usually cheaper than human translation, especially for long documents or websites. - Multilingualism: Automatic translation allows for easy translation between multiple languages, which is particularly useful for people using different languages. - Instant updates: Automatic translation allows for immediate updating of translations when a website is changed or updated. Disadvantages: - Imperfections: Automatic translation translates text literally, not always preserving its original meaning, which can lead to errors and misunderstandings. - Language barriers: Automatic translation only translates written content, meaning it cannot solve problems with verbal communication. - Grammatical errors: Automatic translation software can make grammatical errors or typos, which can lead to misunderstandings. - Lack of context: Automatic translation software cannot understand the context and intentions of the writer, which can lead to interpretational errors. - Lack of cultural adaptation: Automatic translation software cannot check and consider cultural differences between languages, which can lead to misunderstandings and offending others. What are other language translation extensions and plugins for browsers? There are many browser translation extensions that can be used to enhance access to various websites in languages that the user may not understand. These browser extensions allow for the translation of websites with just one click, enabling users to access content in multiple languages by changing the language. Popular translation extensions include Google Translate, Microsoft Translate, and DeepL Translator. Each of these extensions allows users to instantly translate text on websites into their preferred language. Additionally, these extensions offer features such as automatic language detection and the ability to hear translations read aloud. With these tools, users can quickly and easily navigate websites written in foreign languages without the need for additional software or knowledge. How to work with language extensions for browsers? Language extensions for browsers are a great way to expand your set of linguistic tools. With the right extension, you can easily translate an entire website into a foreign language. It's as simple as downloading the extension and selecting the language in which you want to display the website. The browser will automatically download the translated version of the page, allowing you to easily read it in your native language. This is especially useful when browsing websites that are primarily written in a language other than your own. With just a few clicks, you can quickly translate any website and start learning more about foreign languages. How to enable page translation in Google Chrome browser settings? Enabling page translation in Google Chrome is an easy and convenient way to overcome language barriers. To do this, the user needs to open the Chrome browser and click on the three stacked dots in the top right corner of the screen. Clicking on this button will bring up a menu with multiple options, from which the user can select "Translate". This will open the webpage translation tool, which is designed to translate any webpage into another language. By default, the translated language will be set to what Chrome detected as the user's language, but this can be changed by selecting a different language from the provided list. If the user wants to manually select the language to which the page should be translated, they can right-click any text on the page and select the "Translate to" option, followed by the preferred language. With these simple steps, Google Chrome makes it easy and accessible for all users to translate webpages into any other language. How to translate a website in foreign languages in Safari? Enabling page translation in Safari is a quick and easy process. Safari is the default browser for Mac devices, but you can also use Chrome if you prefer. To enable page translation, first go to the website you want to translate and click on the language bar at the top of the page. Here, a list of languages will be presented from which you can select the desired language. After selecting, an icon will appear near the address bar indicating that the translation feature has been enabled. You can then click on this icon to view the webpage translated into the selected language. With the translation feature in Safari, you can easily access websites in any language and ensure that browsing is not hindered by language barriers. How to enable page translation in Firefox browser settings? Enabling page translation in Firefox is a simple process. To start, open the Firefox browser and select the Google Translate option in the top right corner of the page. It will expand to reveal several options, one of which is enabling page translation. Select this option to have pages automatically translated into the default language set by Google Chrome or change it to any other language. After the change, all pages that can be translated will be automatically translated while browsing in Firefox. If you want to use a translator other than Google Translate, you can go into the browser settings and change it there. This way, you can use other online translation services such as Bing Translator or Yandex Translate instead of relying solely on Google's service. Enabling page translation in Firefox is easy and allows for easier reading of webpages through their automatic translation into the preferred language. How to handle automatic online page translation in Opera? Changing the user language If you want to enable page translation in Opera, it is easy to do so. The browser has a built-in feature that makes translating any website convenient. To expand this feature, you can use the Google Translator extension, which is available for both Opera and Firefox, as well as for download and installation on Android and iOS systems; dictionary support by MacOS and Windows anywhere. With the Google Translator extension, you have access to even more advanced website translation options. It also provides access to translation features such as automatic language detection and translation of phrases or words. After installation, simply click on the icon next to the address bar and select the language from the drop-down menu. Then hit "Translate" and get ready to read your translated webpage in an instant!

The new Google Analytics, used for data analysis, allows for tracking and evaluating user behavior on websites and applications in an even more detailed way and in one place.

The well-known and free Google Analytics data analysis tool has been enabling monitoring and evaluation of user behavior on websites for years. Google has announced that soon, starting from July 1, 2023, Universal Analytics will be replaced by a new version - Google Analytics 4 (GA4).