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Latest articles

Agnieszka Szczepanowska
04/12/2023 | min read

Are you planning to buy star ratings under your Google My Business business page? Find out how much do Google reviews cost? However, hold on for a moment before you rush with a broad smile to the sites that offer their purchase. Money is just one of the currencies in which you pay for fake reviews. In a brief moment, you will get to know three other goods that you give away in such a transaction. Those are hidden costs that the review seller will never tell you about.

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Katarzyna Chomąt
04/12/2023 | min read

Over 90% of consumers check online reviews before making a decision to purchase a product or service. Additionally, they often trust these reviews as much as the opinions of family and friends. Unfortunately, fake reviews on the internet are commonplace and more and more companies are falling victim to them.

Casper Cooper
24/11/2023 | min read

Posting fake reviews on a website is not a good idea for several reasons. First and foremost, it is dishonest and unethical. Additionally, there is a financial penalty of up to 10% of turnover for posting false consumer opinions or recommendations online.

Milena Zienkiewicz
08/11/2023 | min read

Customer reviews are an important element of product and service recommendations. In the internet era, more and more consumers decide to make purchases after reading reviews from other users on Google or social media. Negative reviews can harm a company's reputation and influence potential customers' decisions. How to deal with negative product reviews on the internet?

Rating Captain
30/08/2023 | min read

The Federal Trade Commission (FTC) is taking aim at fake customer reviews in an effort to protect real-world shoppers from deceptive practices. The agency has recently proposed a new rule that would crack down on the use of false or misleading online reviews.

Milena Zienkiewicz
19/07/2023 | min read

In the digital age, fake reviews have become a growing concern for both consumers and businesses alike. Especially because a lot of customers consider positive or negative reviews while deciding about their purchase. Recognizing the need to address this issue, the Federal Trade Commission (FTC) issued notice of proposed rulemaking, in which the Commission has proposed a new rule that aims to ban fake reviews and testimonials. This move by the FTC seeks to crack down on deceptive advertising practices, which can mislead consumers and harm honest companies. In this article, we will explore the proposed ban on fake consumer reviews, its potential implications, and how it could impact businesses and consumers.

Milena Zienkiewicz
19/07/2023 | min read

The Federal Trade Commission (FTC), the agency responsible for protecting consumers from unfair and deceptive practices, has proposed a rule to ban fake reviews and testimonials online. The prevalence of fake reviews has become a growing concern, as they mislead consumers and undermine trust in the online marketplace. In response, the FTC seeks to take action against those who engage in writing, buying, or selling fake reviews. They believe that high fines should stop violators and should help level the market.

Milena Zienkiewicz
19/07/2023 | min read

In this digital age, online reviews and testimonials play a significant role in consumer decision-making process. From product reviews to customer feedback, consumers heavily rely on these insights to make informed choices. However, the rise of fake reviews has created a sense of skepticism and distrust among consumers. To protect consumers and promote fair competition, the Federal Trade Commission (FTC) has proposed rule on fake reviews and testimonials. This article explores the repercussions of fake reviews, the proposed rule, and its potential impact on businesses and consumers.

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