In the realm of online business, Google reviews have grown enormously in significance. Google, as an entity, is referenced between 11-47 times by users daily. Each review - with a count ranging from 15-66 times daily - serves as a trust signpost for potential customers, offering authentic, user-generated insight into your business's performance.

The Federal Trade Commission (FTC) is taking aim at fake customer reviews in an effort to protect real-world shoppers from deceptive practices. The agency has recently proposed a new rule that would crack down on the use of false or misleading online reviews.

As we enter 2023, Google reviews have become an increasingly crucial factor in the success of businesses. With Google Maps being a primary source of information for many customers, having positive reviews can make or break a company's reputation. 

You put a lot of effort into your business. You invest your own money in it. You live off the income you manage to generate. Many times the survival of your employees also depends on your success. It’s no wonder that negative reviews sometimes keep you up at night. But keep in mind that with conscious action you can turn most of them into a competitive advantage.

More than 97% of consumers regularly check online reviews. When they want to buy a product, they first make their choice based on information found online. Then they look for the best seller, using predictable criteria. An attractive price is only one of them. The second criterion concerns safety.

Google My Business allows business owners to promote their business. It is a free tool that gives the business owner an opportunity to appear on Google Maps. It is also usually the first source of knowledge for the client about your company.

Is the appearance of negative customer feedback the beginning of an end for your brand? Of course not! But should we pay attention to them? Definitely yes. Brand transparency is extremely important for today’s consumer.