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What does your company's internet and social media monitoring provide?

Agnieszka Szczepanowska
04/12/2023 | 4 min read
What does your company's internet and social media monitoring provide?

Table of contents

    You run a business, so you are bombarded with various offers from all sides. You hear that you need to take care of employee training, better electronic equipment, good advertising, insurance, accounting. And a million other things. Each of them demands your immediate attention.


    The problem is only one. If you tackle everything at once, it will be difficult for you to generate any income. You know well that it is really worth investing only in what will regularly have a positive impact on your budget. In this way, every expense will be a potential profit. And the benefits generated will accumulate.


    Is internet monitoring something worth investing in here and now? Check what you will really gain from it. And assess for yourself whether it is worth giving up on it at this moment.


    Get to know the data on brand visibility and trust


    ReviewsAudit Tool for monitoring gives you the first benefit right from the start. As soon as you enter information about your company and the media you want to monitor, it will generate a very useful report. You will see the number of reviews you have received, your overall rating, and the percentage of effectiveness of your actions. Just this alone will allow you to estimate whether you have something to do in this matter.


    Check customer preferences and tailor your marketing to them


    In every report you generate, you will also see guidelines regarding your customers' needs. Tracking a large number of reviews is difficult. Even if you try to implement the changes suggested by buyers, it is not easy to assess which ones are the most urgent. The internet monitoring application will automatically check what your customers complain about most frequently. This way, you can develop your business in the desired direction by your audience.


    Quicker response to positive and negative reviews


    You already know your visibility status, you know how to act and how people trust your brand. Is that enough? Of course not, if you want to approach business really professionally.


    You know how important it is to quickly respond to emerging opinions - especially negative ones. Rating Captain App can collect reviews from all indicated places. It can also send you notifications and suggest what marketing actions are worth taking in response to the content of the statements.


    Media monitoring gives you an opportunity for express promotion


    As if that wasn't enough, the monitoring tool can display an alert when a mention of a given topic appears on the web. Using social media, you probably sometimes see posts asking for help in choosing a TV or a sofa. It doesn't take a few minutes for the author to receive professional advice from a store that sells RTV equipment and furniture. You can also act in this way. Just dzięki the benefits of internet monitoring.


    Identification of brand ambassadors who will attract new customers


    The monitoring application has one more advantage. Without any difficulty, it can check who most often speaks about your products or services. These people are natural ambassadors of your offer. They promote you because they truly believe that you deserve recommendations. It is worth appreciating their words and thanking them for them so that they do not interrupt this pleasant activity for your company. It happens that you later establish a permanent cooperation with them, which benefits both sides.


    Internet monitoring and social media in observing the competition


    Is that all? No. By only monitoring mentions of your company, you will only use half of the possibilities. With the monitoring tool, you can also observe the competition. You will see how quickly and in what way they react to reviews concerning them. You can compare your marketing activities with theirs. In business, we can learn from each other. Sometimes it is enough to look beyond our own brand and draw constructive conclusions from it.


    Higher income thanks to monitoring internet users' activities


    What is the ultimate effect of internet monitoring? Each of the above-mentioned benefits allows you to generate greater profits. That is why it is worth giving up using the monitoring application only in two cases.


    You are dealing with the first one when your business is still very small and you serve only a few customers per month. Although even then you can keep your finger on the pulse to not miss reviews that can change the fate of your company. The second one? If you do not use the internet in your business. But even then, your customers can talk about you online to their friends.

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