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Google Business Card - How to create a Google Business Profile? A quick recipe for adding a company to Google Maps.

Patrycja Lisowska
14/12/2023 | 4 min read
Google Business Card - How to create a Google Business Profile? A quick recipe for adding a company to Google Maps.

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    Holding a company business card in Google Maps is an element of building a competitive advantage, allows you to present the company profile, and also supports positioning. If you run a business and plan to create a business card in Google Maps, use our tips. Thanks to them, you will present your business to a wide audience. The Google My Company profile will work for any enterprise, especially for local businesses.

     

    What is the purpose of a business card in Google My Business?

     

    If you are wondering why you actually need a Google Maps business card, we have the answer. The business card is a tool that allows you to reach customers by indicating the location of the company. Properly implemented positioning strategy in Google Maps contributes to strengthening your presence in local search results. But that's not the only benefit of increased visibility among customers.

     

    First of all, wizytówka Google My Business allows the customer to easily find information about our company, such as address, phone number, opening hours, or website address. It is also a source of information about the company, its products, or services. It is worth emphasizing that all this information allows you to become known to potential consumers. And that is the first step towards making a sale. Secondly, the appearance of the company in Google Maps allows you to collect customer reviews, which can help build trust in our brand.

     

    In summary, Google My Business business card is a collection of the most important information about our company. It is also a local positioning element that distinguishes us from other companies in the immediate vicinity, which allows us to achieve better positions in the search engine.

     

    Your company in Google, or how to add a company to Google Maps

     

    The process of adding a company to Google Maps is extremely simple and brings many benefits. All you need is a physical address of the company and a Google account. Now only a few steps separate you from presenting your company to potential customers.

     

    1. First, log in to your Google account that you will use to manage company information.
    2. Then, in the Google My Business panel, enter the company name.
    3. Now you will be asked to fill in the category of business activity.
    4. The next step is to answer the question of whether we want to add a company headquarters that customers can visit. By choosing the option YES, pay attention to the correctness of the company's address (if you do not want to associate your company with a specific location, select NO - then only indicate the area you serve). After clicking next, set the marker where your company is located.
    5. At this point, Google will ask you if you also serve customers outside this location. If so, you can also list other places where you provide services.
    6. Enter contact details and the current website address, and by clicking next, decide whether you want to receive updates and recommendations regarding your company in Google (these will include notifications about new reviews).
    7. Finish creating the business card.
    8. Select the verification option. In this step, Google wants to verify that our company actually exists. For this purpose, a verification code will be sent to the specified address. Only after entering it will the business card be active.

     

    SEO in Google Maps, or how to position a company business card

     

    After adding a company to Google Maps, it is worth implementing actions aimed at effective positioning of the company profile in Google. Thanks to this, your company will be displayed in local search results, which will certainly translate into increased sales.

     

    In the profile in maps, you will find many options that allow you to publish current information in the business card and manage its content, which affects the position in the Google ranking. First of all, choose the appropriate category and several subcategories. The company description is also very important and should include keywords. It is worth adding photos to the business card, which will make it easier for customers to find the building. You can also present photos inside the company or add a virtual tour. It is definitely worth taking care of updating address data and publishing news. You can also add a product catalog or menu depending on the type of business. Also, remember about reviews, which have a huge impact on the visibility of the business card. So take care of regularly obtaining opinions from your customers, for example, using the Rating Captain application. Of course, do not forget to respond to reviews, as it is important for building good relationships, and besides, sometimes you can include a key phrase in the responses.

     

     

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