New Year seems like an ideal moment for realising plans and starting with new projects. Do you have starting an online business on your New Year’s wishlist? If so I'm glad you came across this article. We recommend you read it carefully if you think about starting your business in e-commerce. We advise where to find ideas for an online shop profile and what sells best on the Internet. And you need to know that the right idea is the key to your success!

Achieving success in sales depends on many factors - in addition to passion, determination, and creativity, you also need to thoroughly understand your potential and current customers in order to accompany them at every stage of the purchasing process. But how can you deliver consistent and unforgettable experiences to consumers that will give your business an edge over the competition? Reach for conversion-boosting tools in your online store that will also improve the efficiency and organization of your team's work. Sales support tools are applications and software dedicated to salespeople and marketers, created to facilitate and automate their work and improve customer service. The key to choosing the right tools is to find solutions that best meet the individual needs of your business. And there is plenty to choose from, as the scope of their activities and range of functionalities are so broad that they can be divided into several categories, including customer relationship management (CRM) tools, analytics, and sales automation and integration. Take a look at our guide, where we present e-commerce tools that support sales and see what benefits implementing best practices in your online store can bring. Tools for online customer service We have already dedicated an extensive blog post to Rozwiązaniom managing customer contacts. So now we will only briefly remind you of the benefits of implementing a CRM system for your company and suggest which tools are currently the most popular. The most important benefits provided by CRM tools are: - Managing all customer interactions from one place at every stage of the customer lifecycle. - Organizing and ensuring positive and consistent customer experiences throughout their relationship with the company. - Translating a wealth of data from sales, customer service, marketing, and social media monitoring into specific business information. - Personalizing communication and preparing offers that meet customer requirements. - Streamlining communication with both customers and between company departments, which speeds up information flow and teamwork. - Identifying sales opportunities, detecting service issues, and effectively managing marketing campaigns, all of which contribute to the company's revenue growth. The growing popularity of CRM systems means that there is a wide range of tools available on the market dedicated to multichannel customer service. Notable examples include Pipedrive, available in Polish, as well as HubSpot and Salesforce for medium and large enterprises. When it comes to customer communication, LiveChat and Tidio have proven themselves. Creating heat maps Crazy Egg - By using this tool to track all events on your website, you will find out if your website is intuitive enough for users. With heatmaps, you can see which elements are most frequently clicked by users and which are ignored. Crazy Egg analyzes specific user actions, showing the depth of page scrolling and searched keywords, allowing you to check if you have placed your call-to-action (CTA) in the right place. By investing in this application, you will improve the user experience and increase its effectiveness by improving the conversion rate. Hotjar - This tool allows you to analyze specific user behaviors on your website, checking what attracts their attention and what discourages them from making a purchase. With Hotjar, you can see how customers navigate your website and watch recordings of all customer actions on the site. Recording customer actions is not the only functionality offered by Hotjar; it also provides analysis of surveys, forms, and customer journeys. The information obtained in this way about which products/services generate the most and slightly less interest is a valuable guide for UX designers who design positive user experiences. With Hotjar, you will find the answer to the question that every salesperson wonders: at what stage of the sales process do customers abandon their shopping carts? Newsletters, email marketing, and SMS marketing FreshMail - This tool is suitable for email marketing and newsletter distribution, offering ready-made message templates that can be customized depending on the level of content personalization. FreshMail also generates valuable reports on the effectiveness of your email campaigns and organizes your mailing lists. With this tool, you can conduct A/B tests, enrich your campaigns with SMS delivery, and perform spam analysis, which helps identify errors in your creation. MailChimp - This tool allows you to create fully responsive newsletters that you can personalize based on your customers' preferences, and track the results of your campaigns through clear reports. The automation of tasks in MailChimp allows you to relieve your marketing team, even in the case of non-standard actions. The main advantages mentioned in the context of this solution are its intuitiveness and ease of use, which are particularly evident when designing simple templates (you don't need coding or HTML knowledge). MailChimp should also be appreciated for its range of additional services, which make it one of the most comprehensive platforms that use multiple communication channels with customers. GetResponse - In addition to creating automated email campaigns, you can use this tool to create landing pages, CRM, and even organize webinars. Additionally, you can integrate the system with Facebook Ads and Google Ads, allowing your marketing activities to be managed from one account. The capabilities of GetResponse do not end with the mentioned integrations, and the tool offers a range of sales solutions. Designing conversion funnels, web push notifications, or exit forms - all of these tasks can be performed within one platform for automating marketing processes. Analyzing website traffic and monitoring online reputation We have grouped together tools that analyze traffic and content on your website, such as Google Analytics and Senuto, as well as advanced solutions that allow you to monitor all mentions and opinions about products, service quality, and the brand itself on the Internet, such as Brand24 and Rating Captain. Google Analytics - This tool allows you to check the traffic on your website and answer the question of whether your website is visible enough to users. With Google Analytics, you can track statistics on the number of views of a given website, as well as demographic data of users visiting your website and the actions taken by consumers on the site. The currently available new version of Google Analytics - Google Analytics 4 - has surprised us with several improvements, which you can read about here. Senuto - This tool is primarily dedicated to SEO specialists and is based on a keyword index that analyzes the visibility and monitors the position of your website. With Senuto, you can find out how your domain performs in Google based on specific phrases and how it compares to the competition. This audit of our website is a prelude to optimizing it in terms of content and external and internal linking, and all these actions translate into increasing the credibility of your website. Brand24 - If you don't want to limit yourself to just your company's website and want to start monitoring your brand's reputation on the Internet, reach for a tool that protects your business's reputation online. Brand24 searches social media, blogs, forums, review sites, and many others for mentions of your company and then analyzes the sentiment. This way, you will not only find out where the discussion about your brand is taking place but also the tone of the published statements. Rating Captain - Managing online reviews is another process that often goes unnoticed in a brand strategy but affects the conversion rate in an online store. Effective acquisition of positive reviews and monitoring service quality is possible with the Rating Captain application. The tool has a ready-made system for sending review invitations that match your visual identity and are sent to customers after placing an order. Another functionality is the analysis of customer service issues and recommendations for actions to overcome difficulties. Remember that reviews are one of the factors that build trust in a brand, so choose an application that will naturally improve your business's rating. Comprehensive tools for modern salespeople allow for the automation of many sales aspects. The presented solutions will boost your conversion rate and make the process of building customer engagement much smoother. We hope that our subjective overview of sales support platforms will help you in the dynamic development of your online store and generate higher revenues. If you use other tools to support online sales, please share your inspirations with us.

Positioning your business profile in Google My Business (Google Business) is crucial for customer acquisition and is a free way to promote your business. The business profile itself ensures visibility in local search results, i.e. in key places from the buyer's point of view - in the Google search engine, Maps, and Google Assistant (voice search). Therefore, regardless of the type of business you run, positioning in Maps should be an integral part of your internet marketing. 

One of the pillars of building a positive company image is proper acquisition of customer opinions. While an unsatisfied customer is likely to share a negative opinion online, a satisfied consumer may not be as inclined to express their admiration. Therefore, it is important for you to focus your efforts on encouraging customers to leave reviews. If you are wondering how to obtain positive reviews from satisfied customers, you will definitely find the answer in this article. How to encourage customers to leave reviews and recommendations? If you want to gather buyer opinions, you need to properly motivate them. A satisfied customer is the best brand ambassador, but without proper motivation, they are often reluctant to praise your services online. There is a chance that they will recommend your company to their friends or speak highly of your product to their family, but they may not share their experiences with a wider audience. That's why it is in your best interest to encourage users to leave reviews. There are several ways to obtain recommendations, and all of them are a prelude to building long-term relationships with consumers. Remember that you can collect opinions from your customers in various channels of communication, such as Google Maps, using your brand's official social media profiles, or on industry-specific platforms like Booking. These are just a few of the many channels for communicating with current and potential consumers, which are an invaluable source of knowledge about their feelings towards your product, service, or company. Now that you know why and where you should gather positive reviews, it's time to discover effective methods of collecting customer opinions. Ask for reviews in an email One of the simplest ways to obtain reviews from satisfied customers is to ask for recommendations. Depending on the customer's purchasing journey, choose the right moment to encourage them to share their opinion. You can send an email that encourages the customer to express their opinion about their online shopping experience or the level of customer service. Take advantage of the moment when the user has just received a new product and is still excited about the purchase. In this task, you can be assisted by one of the satisfaction survey tools and customer review management systems. A ready-made system for sending invitations, which are in line with your visual identity and reach customers after their order, will provide, among other things, Rating Captain. After completing the transaction, the consumer will receive a personalized message asking for their opinion. This will convince them that their opinion plays an important role in the development of your business and the improvement of your services. Sometimes, a simple request for the buyer to share their impressions of the purchasing process is not enough. In such cases, you can develop a recommendation template or use supporting questions that will greatly facilitate the writing of a review. Also, remember the principle of reciprocity and do not leave reviews without comments. Show the customer that their opinion matters to you and treat all their feedback as guidance in the process of improving your product and company. Reviewing products on the website Don't forget to publish widgets with reviews on your company's website - such recommendations work like a magnet for new and undecided customers. You can also place the review form on the product page, adding a suitable call to action, such as "be the first to rate this product." At this point, explain to the customer why their opinion is so important and explain how it can impact the improvement of your company's operations. If you run a mail-order business, a nice surprise would be to include a note in the package asking the customer to review your product or service directly on the website. Such a thank you for trusting and purchasing from your company should be personalized to emphasize the individual approach to each customer. Nothing serves as better advertising than the opinions of satisfied consumers. If you want customers to leave positive recommendations online, you need to make it easy for them. Leaving a review should not take too much time, so build a simple system for reviewing your products. Whether you ask the customer to rate in a survey or with stars, do not give up on proper incentives. Discount coupons for future purchases or membership cards can increase customer loyalty and attachment to your company. Also, treat all reviews as important guidance, as they are a valuable business lesson.

Rating Captain is an app that will help you to gain feedback from your customers. Thanks to AI our application analyzes various data, searches the web for brand mentions and distinguishes positive from negative opinions. Using it you can check reviews about your company much easier and faster. You will also learn about the strengths and weaknesses of your business. In this way, you will gather the necessary knowledge to optimize the company's actions in different areas.

During the pandemic, businesses have moved online. The advantage of online activities over traditional advertising was already evident before. However, it is now difficult to find an industry that could function without them. Companies that can continue to operate in an organized manner will survive in the market. That is why it is worth getting to know one of the basic marketing tools in social media right now. Facebook Business Manager. Why is it worth creating an account on it? The tool known as Facebook Business Manager allows you to finally separate personal matters from business matters, according to Facebook. You will receive all notifications related to your business only after logging into your dedicated account. This way, your personal profile on Facebook will serve its intended purpose. Facebook Business Manager also streamlines the management of company pages, pixels, and advertising accounts. By assigning permissions to your employees, you will fully utilize the potential of your team. To use Facebook Business Manager, you must have a personal Facebook account Before you start creating an account in Business Manager, it is worth knowing that it is not a tool completely detached from personal profiles. Only people who already have a personal Facebook account can create an account in Facebook Business Manager. This requirement applies to you as the owner of the company. The same requirement must be met by anyone you want to grant access to. It is worth noting that you do not have to be friends on Facebook. The creators of Facebook Business Manager have taken care of separating personal and professional life in this matter as well. How to create an account in Business Manager? Creating an account in Business Manager is very simple. Log in to your personal profile on Facebook. Then, in a new browser tab, enter the address. Now click on the "Create Account" button. Fill in the fields in a short form. Done. You can create an account on your own. You can also ask one of your employees to do it. However, make sure that immediately after creating the account, they assign you the role of administrator. Only in this way will you gain full control over managing your own brand on Facebook. How to add a company page on Facebook? Ads on Facebook are always released from a specific page. To create and distribute them, you must have one. Business Manager is an extremely intuitive tool. To add a company page, simply click on the "Add Page" button. It couldn't be easier, right? This way, you can add a previously created company fan page. Don't worry if you don't have a business page yet. You can create it in the same place. The process of creating a page is also very easy and takes place in a simple wizard. The last option is to request access to someone else's page. How to create an advertising account? An advertising account is essential for paying for advertising campaigns. Without it, you cannot effectively promote your business. Here, too, you should not expect major complications. The "add advertising account" option is visible in the same place where you can add your page to Business Manager. It is worth noting that, unlike a company page, the advertising account is permanently assigned to Facebook Business Manager. When creating an advertising account, make sure to set the appropriate currency for settlements. Also, configure from which source the ads should be paid and provide invoice details. How to add people and configure their permissions? You can add your employees to Business Manager. Simply select the "Business Settings" option and then select "People" and the "Add" button. Then enter the email addresses to which invitations will be sent. Make sure that the "Employee Access" option is selected below the email entry box. It is better to leave the administrator access in the hands of a maximum of two people. Of course, the owner of the company must be one of them. In the next window, you can grant access to individual resources, such as pages, advertising accounts, accounts, and applications. External companies that will provide services for you can be assigned in a similar way. In this case, however, you will use the "Partners" option. After completing these steps, your account in Business Manager is ready to work. How to create a Facebook Business Manager account and take advantage of its functionality? Facebook Business Manager is a tool created specifically for business users, which allows managing various aspects of activity on the Facebook platform in one place. To create an account in Facebook Business Manager, simply go to the business.facebook.com page and create a new business account. Then you can add your company's Facebook page, advertising accounts, employee accounts, and many other resources. Once we have created an account in Facebook Business Manager, we can invite other users to our team to manage various aspects of our business. This way, each team member will have access to the appropriate resources and will be able to focus on their specialties. Within Facebook Business Manager, we can also manage advertising and marketing campaigns. We can create new campaigns, view statistics, analyze results, and optimize our actions. Additionally, thanks to the Facebook pixel feature, we can track user activity on our website and use personalized ads. How to contact a business manager within Facebook Business Manager? If you have any questions or need help with using Facebook Business Manager, you can contact the Facebook support team. To do this, simply click on the "Help" button in the Business Manager tab. There you will find a contact form through which you can send your question or problem. Usually, you will receive a response within a few hours. Alternatively, you can also use the resources available on the Facebook Help page, where you will find answers to many popular questions about Facebook Business Manager. You can search through different categories and topics to find the information you need. How to take advantage of Facebook Business Manager to learn more about the benefits for business users? Facebook Business Manager offers many benefits for business users. First and foremost, it allows you to concentrate all aspects of your activity on the Facebook platform in one place. We can manage our business account on Facebook, pages, advertising accounts, resource management, product catalogs, pixels, and much more. By providing transparent management and full control over all aspects of our presence on Facebook, Facebook Business Manager allows us to plan, monitor, and optimize our advertising campaigns more effectively and build a strong social media presence. Additionally, we can control employee access to various resources and assign them appropriate roles, ensuring the security and confidentiality of our data. Learn more about the benefits that Facebook Business Manager offers for your business by reading our articles on optimizing advertising on Facebook, marketing strategies, and the latest industry trends. How to browse and use the features of Facebook Business Manager for your company? Through Facebook Business Manager, we can browse and use many features that will help us effectively manage our business on the Facebook platform. We can create a business account, connect it to our fan page, add advertising accounts, Facebook pixels, and employee accounts. Once we have configured our account in Facebook Business Manager, we can go to the main panel, where we will have access to all the features and tools. We can view statistics of our advertising campaigns, create audience groups, manage our advertising accounts, create campaigns, manage budgets, and much more. Facebook Business Manager also provides access to additional tools and services that will help us improve our positioning and promotion of our business. We can take advantage of SEO advice, marketing advice, data analysis, competition monitoring, and much more. Feel free to contact our team, which will be happy to help you browse and use the features of Facebook Business Manager for your company. Read our article on best practices for managing Facebook Business Manager to learn more about how to effectively use this tool.

Almost all customers check reviews on the Internet before making a purchase. People want to know if they are dealing with a reliable company. They are interested in your behavior in case of a complaint. This way they make sure that everything will go smoothly. Therefore, what do you need to do to successfully attract new customers to your business? Take care of recommendations.

Almost 90% of consumers trust online reviews similarly to personal recommendations from their family and friends. The fact proves that taking care of a positive online image has a crucial role not only in online reputation management (ORM) but also in sales in general.