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Latest articles

Julia Stelmach
22/08/2025 | min read

Google has announced the general availability of the Merchant API and, at the same time, begun the deprecation of the Content API for Shopping. In practice, the legacy interface will remain active until August 18, 2026, after which it will be turned off. This is a systemic change: the Merchant API becomes the default programmatic way to manage data in Merchant Center, covering products, inventory, prices, account configuration, and diagnostics. For retailers, integrators, and agencies, it’s a clear signal to plan migration well in advance and treat it as an opportunity to audit data quality and streamline catalog publication and synchronization processes.

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Karol Bocheński
07/03/2025 | min read

Effective local SEO strategies are essential for small businesses aiming to rank well in local search results and attract more local customers. A successful local SEO approach involves optimizing your online presence, improving visibility in search rankings, and ensuring your business appears in front of the right audience. Using the right SEO tools can significantly boost your local search performance, help your business gain more traffic, attract new customers, and enhance your Google Business Profile for better engagement and conversions.

Rating Captain
28/08/2024 | min read

In the ever-evolving landscape of SEO, staying ahead of the competition requires powerful tools that can track your keyword rankings, monitor SEO metrics, and provide actionable insights. Whether you're a business owner, an SEO professional, or a digital marketer, finding the best rank tracker tools in 2024 is crucial for optimizing your website's performance. This article dives deep into the world of SEO rank tracking tools, helping you find the best tool for your needs.

Rating Captain
28/06/2024 | min read

We focused on Indian restaurants listed under the business categories of Indian restaurant, Asian food, and Indian food in their Google Business Profile. Importantly, these restaurants were not featured as ads. Additionally, each restaurant needed to have an average rating of at least 4.0 stars on Google, with a significant number of reviews.

Agnieszka Szczepanowska
14/12/2023 | min read

Over 97% of consumers regularly check reviews online. When they want to buy a specific product, they first make a choice based on the information found on the internet. Then they look for the best seller, using predictable criteria. Attractive price is just one of them. The second criterion concerns safety.

Katarzyna Chomąt
14/12/2023 | min read

In the tourism industry, opinions and comments are extremely important. When planning a trip, one of the first things we do is check hotel and restaurant ratings, as well as attractions and airlines. Surely you do the same. Therefore, if you own a business in this industry, take care of your company's image on one of the most popular travel review platforms. See how easy it is to create a profile and build a recognizable brand that enjoys good reviews.

Agnieszka Szczepanowska
14/12/2023 | min read

Entrepreneurs operating in the trade industry are doing relatively well in 2020. Even if they have only been selling in physical stores so far, they quickly realized what needs to be done to maintain their income at a similar level. Moving their business online turned out to be a marketing opportunity for many of them. In many cases, the pandemic only accelerated the decision to expand their business.

Katarzyna Chomąt
14/12/2023 | min read

In every industry, customer opinions are an important element in building a positive image. The medical industry is no different, as we often choose a doctor based on recommendations or by reading online reviews. Studies show that as many as 81% of patients rely on online reviews1. Positive reviews increase the chances of acquiring new customers. After all, no one will go to a doctor who has no mention on znanylekarz.pl or to a clinic with a poor rating on Google Maps. Another problem is negative reviews. Of course, they can happen to anyone, but what can be done to minimize them and ensure that patients make appointments?

Katarzyna Chomąt
11/12/2023 | min read

Allegro is not only a popular online sales platform, but it is also recognized among consumers. According to the GEMIUS study, as many as 86% of respondents mention Allegro as a platform associated with online shopping. However, listing an offer is not the only thing a seller needs to take care of. Competition is just around the corner, and what can help you stay ahead are product reviews.

Casper Cooper
24/11/2023 | min read

Market analysis is the process of collecting, selecting, and interpreting information about the market, consumers, competition, and market environment.

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