Allegro is not only a popular online sales platform, but it is also recognized among consumers. According to the GEMIUS study, as many as 86% of respondents mention Allegro as a platform associated with online shopping. However, listing an offer is not the only thing a seller needs to take care of. Competition is just around the corner, and what can help you stay ahead are product reviews.
Customer reviews serve as social proof for potential buyers. If a consumer sees a large number of positive comments, the chances of completing a transaction increase. You probably know that internet users browse the web in search of deals. However, on Allegro, they won't be convinced by just a good offer and return and complaint regulations. They will also check the ratings of your products. Do you have a high rating and a large number of comments? Great! This way, you show potential customers that you are trustworthy. Additionally, the Allegro help page now states that responding to messages from consumers within 24 hours will be one of the requirements to become a Super Seller starting from July 2021.
Negative reviews about your store or product should not make you pull your hair out. The longer you have been in the market and the more sales you make, the greater the chance of encountering dissatisfied customers. Therefore, when you receive a negative review, stay calm and take the initiative. Remember that the consumer expects a quick response and a willingness to explain the situation. Not responding will only frustrate them even more, and they may decide to share their disappointment with the world. To defuse the situation, start with an apology and calmly address the comment. It is also worth thanking them for the message because it helps you identify areas for improvement to increase the satisfaction of future buyers. Once you reach an agreement with the customer, you can ask them to remove the rating. If the buyer agrees, they will be able to leave you a new rating for the same order within 90 days.
Collecting product reviews from buyers often takes a lot of time, so it's worth automating this process. Effective email and SMS invitations to leave a comment are provided by Rating Captain. However, this is not the only functionality of the application. Among them, you will find a range of tools that make life easier for many sellers, including an audit of your competitive situation, a statistics panel, and review widgets that you can showcase on your website. The application also analyzes the sentiment of customer statements, making mediation much easier. This functionality will also help you analyze any problems in the entire sales process, and with this knowledge, you can make appropriate changes to your business.
Allegro is basically a place where you can find anything you can think of. That's why consumers eagerly search for various products there. As the interest in auctions grows, so does the competition. Therefore, take care of the growth of your business with comments from satisfied buyers.
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