Increase sales
Collect customer feedback that increases website traffic, drives sales and provides actionable business information.
Control your image
It can be really difficult to reply in time to each review. Automate post-purchase communication, especially when you have profiles on multiple review sites.
Loyal customers
Meet the customers, respond to their concerns and create lasting relationships that will result in more returning visitors.
Building trust
79% of consumers trust reviews, so shorten the process of making decisions by customers. Build trust in your brand by showing your reviews.
Shopify WooCommerce Deconetwork Baselinker See all
Find out what's new
Knowledge base
All technical stuff
Analyze your online image
Our tool gives you an in-depth look at what your company's image looks like
Find out more
Local SEO Customers Pricing
Sign in
Sign in Sign up for Free Increase sales Control your image Loyal customers Building trust Blog Knowledge base Local SEO Customers Pricing Increase sales Loyal customers Control your image Building trust Blog Knowledge base API Documentation Customers Pricing Careers Team Reviews Catalog Affiliate Program Terms of Use Privacy Policy Data processing

Navigate through reviews
with the Captain

All-in-one social proof management platform. Focused on authentic product reviews, reliable data and e-commerce customization. Backed by 24/7 customer support.
Collect reviews
Make an appointment
We are trusted by the best
We are trusted by the best

Everything about Online Reviews: How to Get More Customer Reviews and Testimonials?

Casper Cooper
22/03/2023 | 11 min read
Everything about Online Reviews: How to Get More Customer Reviews and Testimonials?

Table of contents

    Try for free
    my.RatingCaptain Local

    Local SEO tool
    for agencies

    Automate your local SEO
    and track Google Maps visibility

    Try for Free

    Local SEO tool
    for agencies

    Automate your local SEO
    and track Google Maps visibility

    Try for Free

    Are you wondering about the importance of customer reviews and testimonials for your business? Look no further! In today's digital age, customer reviews have become an essential part of building trust with potential customers. Social proof, or the influence that other people's opinions have on our own decisions, is a powerful factor in the purchasing process.


    But what exactly is a customer review, and how does it differ from a testimonial? And what can you learn from reading these reviews? In this article, we'll explore these questions and more.


    We'll also delve into the best practices for responding to customer reviews and feedback, as well as the most effective online review platforms to use. Additionally, we'll look at why customers leave reviews and how you can encourage them to do so, including tips on how to ask for customer reviews and make it easy for customers to share their feedback.


    And if you're wondering how to get more positive reviews, we've got you covered there too. So, whether you're just starting out or looking to improve your existing online reputation, this article is for you. Let's dive in and discover the power of customer reviews and how they can benefit your business.


    What is a customer review?


    A customer review is a type of online review that reflects the opinion of a consumer about a particular product or service. Such reviews are available on various platforms, including Yelp and Google Reviews, and can help potential buyers decide whether or not to make a purchase. Many people use customer reviews as a source of information when conducting research for a product or service.


    Online reviews are convenient because they are often easily accessible, allowing people to read and write reviews quickly. Sites like Google also provide helpful results, such as a compilation of product reviews to help users make better decisions. These reviews are sometimes called testimonials and can have a significant impact on a person's purchasing decisions.


    Whether you're considering a product or service for the first time, or you want to leave a product review online, there is no doubt that customer reviews play a big role in the world of online commerce today.


    What is a testimonial?


    A testimonial is a statement from a satisfied customer about their positive experience with a product or service. A customer testimonial is a powerful marketing tool used in various forms of marketing materials, from web pages to advertisements. They help build trust and credibility as they allow a great customer to share their experience with others.


    A well-crafted testimonial can persuade potential customers to purchase your product or service. To make it as easy as possible for your customers to provide a testimonial, you can provide them with an easy-to-use form or ask them to share their experience through an online review.


    A case study is another form of testimonial that provides a more detailed account of how a product or service helped a customer achieve their goals. By collecting and sharing customer testimonials, you can strengthen your brand and encourage others to try your product or service.


    Why are customer reviews important? Social proof


    Customer reviews are important as they provide valuable insight into the quality of products and services for shoppers. Not only do customer reviews help potential customers decide whether to purchase a product or service, they are also an important part of SEO and can help boost a business's visibility online. A positive review from a satisfied customer can serve as a powerful testimonial and attract more customers to a business.


    Additionally, businesses can ask for reviews from their customers, which can help increase their quantity and quality. Reviews also provide an opportunity for businesses to respond to customers' feedback, which shows that the business cares about their customers' experiences and is committed to improving its products and services.


    In conclusion, customer reviews are essential in shaping a business's reputation and increasing its success.


    What can you learn from these customer review examples?


    These customer review examples provide valuable insights on the power of social proof and the importance of responding to negative reviews. Reading through the positive and negative feedback left by customers can help businesses understand what aspects of their products or services are working well and what needs improvement.


    The positive reviews highlight the strengths of the business and can help build trust with potential customers, while negative reviews present opportunities for learning and growth. Responding to negative reviews in a prompt and professional manner can demonstrate to customers that their concerns are being taken seriously and can potentially turn a dissatisfied customer into a loyal one.


    Overall, customer reviews are an invaluable tool for businesses to gauge customer satisfaction and make necessary improvements.


    How do you respond to customer reviews and customer feedback?


    As a business owner, responding to customer reviews is crucial to maintaining a positive online reputation. Whether it’s a positive review or a negative review, it's important to acknowledge every customer review because potential customers are reading them. Responding to positive reviews shows that you value your customers and appreciate their feedback.


    Responding to negative reviews is even more critical because it's an opportunity to show potential customers that you take customer satisfaction seriously and that you're willing to resolve any issues that arise. When responding to negative reviews, it's important to remain professional and apologize sincerely for the customer’s negative experience.


    It’s also important to offer a solution or a gesture of goodwill to the customer. By responding to both positive and negative reviews, you show transparency and that you're willing to work with your customers to provide the best possible service.


    Which online review platforms should you use?


    When it comes to online reviews, two of the most popular platforms are Google My Business and Yelp. It is essential to use both of these platforms when collecting online reviews for your business. Google My Business is a great tool as it appears at the top of Google search results and is one of the most widely used review platforms.


    Yelp, on the other hand, has a strong community of reviewers and can influence buying decisions for customers. Depending on your business, other platforms like TripAdvisor, Angie's List, or Houzz may also be useful. It is important to monitor and respond to reviews on all platforms to build a positive reputation for your business and enhance customer engagement.


    So, utilize online review platforms to your advantage and stay on top of customer feedback.

    What are the most important online review sites?


    Online reviews have become a crucial component of modern businesses. With the proliferation of social media, online review sites have been mushrooming, creating a channel for customers to leave feedback about their experiences with various brands.


    Some of the most important review sites that businesses cannot afford to ignore include Yelp, Google Reviews, and Google My Business. A positive review on any of these sites can draw new customers to a business, while a negative review can drive them away. Search Engine Optimization (SEO) ratings on these review sites can also have a significant impact on a business's online visibility.


    Therefore, it is essential for businesses to monitor these online review sites and encourage their customers to leave reviews as a way of building trust and credibility with potential customers.


    Why do customers leave online reviews?


    Online reviews have become an integral part of the consumer decision-making process. Customers leave online reviews for various reasons, including expressing their satisfaction or dissatisfaction with a product or service. The primary reason customers leave online reviews is to provide social proof to potential customers.


    Social proof refers to the idea that people are more likely to trust the opinions, experiences, and recommendations of other consumers. As such, online reviews are a powerful tool for influencing purchasing decisions. Negative reviews can have a significant impact on a business's reputation and sales.


    Customers leave negative reviews to warn others about a poor experience or encourage a business to make improvements. In contrast, positive reviews can help businesses to build trust with potential customers and increase sales.


    How to ask for a customer review and make customers „share this post”?


    Asking for a customer review is an essential part of building trust with potential new customers. If you provide a great product or service, then you should feel confident in asking for a review. To make it easy for them to write a review, provide a review page or a direct link where they can easily leave some feedback.


    After they make a purchase, send an email with a friendly request for them to write a review. In the email, be sure to thank them for choosing your product or service and express how important their feedback is to you. Always make sure to keep the process easy and straightforward for them. Asking for customer reviews is a valuable tool for attracting new customers and can help build your brand reputation, so don't be afraid to reach out and ask.


    How to get customer reviews?


     Getting customer reviews is crucial for any business, as these reviews serve as essential tools to help shoppers make informed decisions. To get customer reviews, you need to make it easy for your customers to write a product review or testimonial. For example – register in Rating Captain application for free.


    One of the most effective ways to get customer reviews is to simply ask for them. Encourage your customers to leave reviews by including a call-to-action on your website or social media platforms. It's essential to make the process simple and straightforward, and that your customers can leave a star rating and a few comments quickly. To get customers to review, offer incentives like discounts or rewards programs.


    Also, don't forget to thank your customers who leave reviews, as this creates positive reinforcement and increases the likelihood of customers to leave reviews in the future.


    How to get positive customer reviews?


    Getting positive customer reviews is essential for any business, as it builds trust and credibility with potential customers. One of the best ways to get more customer reviews is by asking your customers to leave feedback. Make it as easy as possible for customers to leave reviews by sending them a direct link to your Yelp or Google business page.


    It's important to provide excellent customer service throughout the entire customer experience to encourage customers to share their experiences. You can also ask your customers for reviews directly, whether in person or through email. Don't be afraid to ask for reviews – customers are often willing to leave a positive review when they have had a great experience with your business.


    By giving your customers the opportunity to leave reviews, you'll be able to continuously improve your business and attract new customers based on positive feedback.


    Summary – customer review examples and reviews sites


    This article explores the importance of customer reviews and testimonials for businesses. It defines these terms and discusses the influence of social proof on consumer behavior. The article also provides tips on how to respond to customer feedback, the best online review platforms to use, and how to encourage customers to leave reviews.


    Additionally, it offers guidance on how to get more positive reviews and improve your online reputation. Whether you're new to online reviews or looking to enhance your existing strategy, this article provides valuable insights and practical tips to help you succeed.


    Customer reviews and product ratings can make or break a business, as they allow potential customers to make informed decisions about purchasing products. Great customer reviews can have a huge impact on your business, but fake reviews can be damaging. Including a number of reviews, especially 5-star ones, allows your potential customer to see how satisfied others have been with your product.


    Allowing customers to leave reviews is key, whether it's through your website or on social media. Responding to a positive review is important too, as it shows you appreciate the valuable feedback and encourages customers to leave more good reviews. In this article, we'll explore the importance of product reviews and ratings, blog post reviews, and customer reviews on social media, as well as provide tips on how to get customers to leave a review and how to spot fake reviews.


    Reviews Catalog - categories
    Accommodation and Food Services Administrative and Support and Waste Management and Remediation Services Agriculture, Forestry, Fishing and Hunting Arts, Entertainment, and Recreation Construction Educational Services Finance and Insurance Health Care and Social Assistance Information Management of Companies and Enterprises Manufacturing Mining, Quarrying, and Oil and Gas Extraction Other Services (except Public Administration) Professional, Scientific, and Technical Services Public Administration Real Estate and Rental and Leasing Retail Trade Transportation and Warehousing Utilities Wholesale Trade

    Local SEO tool
    for agencies

    Automate your local SEO
    and track Google Maps visibility

    Try for Free
    Try for Free Close

    Ralated articles

    Katarzyna Chomąt
    14/12/2023 | 6 min read