It is difficult nowadays to find a person who does not check Google reviews before using a company's offer. On the one hand, it is an opportunity to effectively promote your business. On the other hand, it is hard not to see this situation as a threat. Even if you have made every effort in your company to anticipate and satisfy all customer needs, you will eventually come across someone you cannot please. And from there, it is a straight path to a negative comment.

Is the appearance of negative customer reviews the beginning of the end for your brand? Of course not! Should we pay attention to them? Definitely yes. Brand transparency is extremely important for today's consumer.

Over 97% of consumers regularly check reviews online. When they want to buy a specific product, they first make a choice based on the information found on the internet. Then they look for the best seller, using predictable criteria. Attractive price is just one of them. The second criterion concerns safety.

Lost in the jungle of marketing messages, we all seek customer recommendations before making a purchasing decision. It is on the Internet that we look for social proof, or confirmation of the validity of our choices. We are more inclined to rely on recommendations from people who are similar to us than on characters created for advertising purposes. Therefore, it is no longer enough to just look at opinions published online, but it is also necessary to respond to them appropriately. 

Negative opinions, comments, or reviews happen to every brand, especially when it is already recognizable in the market and many customers use its products or services. What's more, consumers themselves actively seek unfavorable opinions about a particular company to see how much risk they are taking. Find out how to attract new customers even if you don't have a crystal-clear rating.

One of the foundations of building a positive company image is acquiring opinions. Moreover, as research shows, 83% of consumers claim to completely or partially trust recommendations from friends and family. In turn, 66% of people believe reviews published on the Internet. Check out the power of consumer opinions and take reputation management to a higher level online.

Google My Business allows business owners to promote their business. It is a free tool that gives business owners the opportunity to appear on Google Maps. It is also often the first source of information for customers about your business.

You put a lot of effort into your business. You invest your own money into it. You live off the income you manage to generate. Often, the survival of your employees also depends on your success. It's no wonder that negative opinions sometimes keep you awake at night. However, remember that with conscious action, you can turn most of them into a competitive advantage.

Oh, how beautiful the beginnings of running a business look. You have big dreams, ideas, plans. You choose a name, logo, brand colors, tone of communication. Maybe you even have a mission in the back of your mind that you want to fulfill within your business. Everything seems to be heading in the right direction.

Over 90% of consumers check online reviews before making a decision to purchase a product or service. Additionally, they often trust these reviews as much as the opinions of family and friends. Unfortunately, fake reviews on the internet are commonplace and more and more companies are falling victim to them.