Google My Business allows business owners to promote their business. It is a free tool that gives the business owner an opportunity to appear on Google Maps. It is also usually the first source of knowledge for the client about your company.
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Social media (as the name suggests) is focused on building a community, not just informing about a company's offer. Fortunately, more and more brands understand this and try to enter into a dialogue with the people watching them. Of course, the presence of a brand in social media exposes it to criticism, which happens to every company. However, it is important to be able to respond appropriately in such a situation and present oneself as a professional company that cares about customer satisfaction.
Is the appearance of negative customer feedback the beginning of an end for your brand? Of course not! But should we pay attention to them? Definitely yes. Brand transparency is extremely important for today’s consumer.
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