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Latest articles

Agnieszka Szczepanowska
06/04/2022 | 4 min read

Yes, Google can delete a Google review in a split second. Even those that are already old. For business owners, this can be a real tragedy. Especially if they built their reputation mainly on Google. If you are a reviewer, it hurts you above all when you give a negative review. You didn't spend your time warning other users of the service for the company to keep operating.

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Agnieszka Szczepanowska
11/08/2021 | 5 min read

Feedback management is important for many reasons. First and foremost, it helps increase your rating, which for buyers is an indicator of your trustworthiness. Companies with five star ratings are considered trustworthy from the very beginning. A rating below 4 stars, on the other hand, can cause some anxiety among potential buyers.

Patrycja Lisowska
01/03/2021 | 10 min read

Achieving success in sales is dependent on many factors - apart from your passion, determination, and creativity, you also need to thoroughly get to know your potential and current customers in order to accompany them at every stage of the purchasing process. But how do you provide consumers with a consistent and unforgettable experience that will grant your business advantage over the competition? Reach for tools that increase conversion in your online store, which will additionally improve the efficiency and organization of your team’s work.

Patrycja Lisowska
29/01/2021 | 4 min read

One of the pillars of building a positive company image is proper acquisition of customer opinions. While a dissatisfied customer will gladly share a negative review online, a satisfied consumer won’t be as inclined to express admiration. Therefore, it’s important to focus your efforts on encouraging customers to provide reviews. If you’re wondering how to get positive opinions from customers who are satisfied with their purchase, this article certainly has the answer.

Patrycja Lisowska
20/01/2021 | 4 min read

In recent years, we have been inundated with research indicating that customer reviews help online stores grow. Consumers trust online reviews almost as much as personal recommendations of friends.

Katarzyna Chomąt
19/11/2020 | 2 min read

If you already have Google My Business, reviews are going to work as a perpetual motion machine. Huge amount of stars in the ranking attract new potential customers, who are able to generate further positive reviews. If clients see negative comments on your Google Business Card it is almost certain they’ll start considering the quality of your services.

Katarzyna Chomąt
13/11/2020 | 3 min read

In the tourism industry, reviews and comments are of paramount importance. When planning a trip, one of the first steps is to check hotel and restaurant reviews, as well as things to do there and airlines. I'm sure you do it too. Therefore, if you're a business owner in this industry, take care of the image of your company in one of the most popular review platforms related to tourism. Check how easy it is to make a showcase and create a recognizable brand that has positive reviews.

Karol Bocheński
15/09/2020 | 4 min read

Virtually anything can be rated on Google Maps. Literally any single thing you can image. Adding opinions about a ticket machine or even bus stop is nothing new for the Internet users nowadays. Conclusion? Nothing slips away the attention of modern consumers who know well what a search engine is.

Katarzyna Chomąt
31/08/2020 | 5 min read

Google reviews are very important. They are used by as many as 97% of buyers. The reason for such a high popularity of Google Maps service is quite simple. Consumers use it at different times of their lives. A trip to a foreign city? No problem. With Google Maps, you can always find the best way to your destination. And since you’re headed somewhere, you want to know what others think of the place.

Karol Bocheński
21/08/2020 | 3 min read

Reputation management describes the effort to influence and take control of a company's or individual's reputation. The concept stems from public relations, but along with the growth of social media and the internet the term had to be developed to adequately cover the new phenomena. Nowadays, it can be divided into two areas – offline and online reputation management, the latter focusing mainly on search engine results.

Karol Bocheński
21/08/2020 | 3 min read

Customer reviews posted by users on various platforms such as Google My Business, Facebook, Amazon, Trustpilot, Foursquare, Yelp, or Trip Advisor can and will affect the way your business or brand is perceived. Finally, it may affect customers' final purchase decisions. That is why comments appearing on review sites should be managed, becoming an everyday task and part of a marketing plan.

Karol Bocheński
21/08/2020 | 3 min read

Small businesses rely highly on reputation. The majority of their clients come from recommendations – nowadays found mainly online and rarely offline. But the good news is you don't always need large advertising budgets to drive sales. Word of mouth spread online can generate enough sales. Below we discuss the three steps that are important to every small business owner and that will hopefully inspire you to take care of your reputation online.

Karol Bocheński
21/08/2020 | 3 min read

Almost 90% of consumers trust online reviews similarly to personal recommendations from their family and friends. The fact proves that taking care of a positive online image has a crucial role not only in online reputation management (ORM) but also in sales in general.

Karol Bocheński
12/08/2020 | 4 min read

Put yourself in your customer’s shoes for a moment. You want to buy goods or use a specific service. Open your web browser and do some quick research. Find a company that can meet your needs. Go to the website, read the detailed information. Before you buy a product or reach for the phone to set up an appointment, you want to make sure you’re dealing with a reliable contractor. What do you do?

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