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E-commerce, also known as electronic commerce, is a rapidly growing area of the economy that is revolutionizing the traditional way of doing business. In today's article, we will delve into various aspects of e-commerce, starting from definitions to practical tips for running an online store.
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In the tourism industry, opinions and comments are extremely important. When planning a trip, one of the first things we do is check hotel and restaurant ratings, as well as attractions and airlines. Surely you do the same. Therefore, if you own a business in this industry, take care of your company's image on one of the most popular travel review platforms. See how easy it is to create a profile and build a recognizable brand that enjoys good reviews.
Maybe sales in your store look quite good and you're just wondering what else can be done. Maybe for a few months you haven't been able to attract customers and you want to know how to improve sales in your online store and generate better revenue from it. The marketing actions to be taken in the e-commerce industry do not change under any circumstances. You need to take care of the same aspects of your business regardless of how your store has been doing so far.
Lost in the jungle of marketing messages, we all seek customer recommendations before making a purchasing decision. It is on the Internet that we look for social proof, or confirmation of the validity of our choices. We are more inclined to rely on recommendations from people who are similar to us than on characters created for advertising purposes. Therefore, it is no longer enough to just look at opinions published online, but it is also necessary to respond to them appropriately.
The pandemic has caused many businesses to move online. Perhaps you also have a physical store, but you see the possibilities and potential that e-commerce offers. Or maybe you are just thinking about starting your own online store and wondering which platform to choose. There are many scripts to choose from. However, it is worth considering a few important issues and then deciding on the right platform.
The importance of well-conducted internet marketing is increasing in the era of universal access to the Internet. Companies are not limited to just creating websites. They are also present on social media, run blogs related to their activities, and invest in paid advertising or outsource marketing activities to agencies. All of this is done to reach users who are interested in the company's product or service.
Online stores are extremely popular, as shown in the report E-commerce in Poland 2020, as much as 73% of internet users have made online purchases at some point. This trend is growing, so e-stores are popping up like mushrooms after rain. Competition in the industry is also increasing, making it harder to stand out and reach your target audience. However, there are several elements that can always be implemented or improved to increase e-store sales.
The presence of brands on social media is a common phenomenon and one of the most important elements of marketing strategy. More and more brands realize that having a few corporate accounts on the most popular platforms is not enough, so they start looking for creative solutions. Social selling comes to the rescue, helping to build trust and relationships between the brand and consumers. Find out how to use social selling to grow your business.
You will certainly agree with the statement that running an online store involves a constant struggle for customers. Additionally, in times of widespread internet access, it is easy to experience a reputation crisis and loss of customer trust. To prevent this, reputation management activities should include monitoring user opinions about the company and its products. Fortunately, the PrestaShop e-commerce platform allows for easy integration with a comprehensive opinion management tool like Rating Captain.
Do you think that opinions are only useful as an addition to your CV? Not true. Negative opinions help develop e-commerce businesses. They provide valuable insights into what you can improve in your products, logistics, and sales process.
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