It raises controversy, doesn’t it? If you’re here because you’re actually interested in this headline and you’re hoping to rank your Google My Business well using fake positive reviews, then… I just want to show you that it is not so much weak, unstable and punitive, but simply – not profitable!
Even more so now that the European Union has taken to imposing sizable fines for fake reviews on Google and the rest of the Internet. Adding the reviews of “your customers” – lying, intended only to misrepresent credibility and mislead consumers is illegal. In Poland, we already have cases where such violations of the rules were identified (and quite recently).
Some time ago, the Internet media buzzed about the case of two companies that fell under the OCCP. They were involved in selling and giving a large number of positive reviews to companies in Google Maps (in the Google My Business profile). “From our findings to date, it appears that [the companies – editor’s note] offered to create fake reviews wholesale without any contact with the product or service being evaluated,” the OCCP commented.
The idea was that when a business was just starting out, or had too many negative reviews on Google My Business, or wanted to look credible and display high in search results – it bought fakes. It could not remove negative reviews or use a wand to make reviews in Google Maps suddenly appear. Lazy companies, instead of obtaining Google reviews in a legitimate method (e.g., using an app like ours) – simply lied to customers in plain sight.
Indeed – for a while they succeeded. For a while, such bought Google reviews helped many companies:
However, on the other hand, the same bought positive Google reviews have triggered actions:
Is it worth it? So much nerves and damage for unreliability? After all – to sum up – supposedly you can’t edit Google reviews or remove Google reviews, but you can expose yourself to great mental and material costs. You can add a Google review of your company illegally, but taking into account the previously mentioned pros and cons of this – I think you can see that a potential customer will simply deceive you and defame your company’s name.
The solution in this case is to add Google reviews legally (regardless of the system – iOS or Android). If you actually need help – you want to add authenticity to your business, improve your positioning – then you can obtain reviews using our app – Rating Captain.
Google business profile owners who use it have the opportunity to check in special tabs real reviews obtained by us (Rating Captain app) from real customers. The number of reviews also increases, as we have a system that automatically asks your customers to give Google reviews. You can later (using our widgets) post them on your site and show them – seemingly Google reviews, but at your site!
What about a negative review that you want to change to a positive one? No problem with that either. We do it in accordance with policy and with respect for your name. No – it’s not about the possibility of removing reviews. Find out for yourself here!