Case study - Stitch & Print - workwear, employee uniforms

In order to support store owners in building a positive image and increasing sales, one of the largest e-commerce platforms - DecoNetwork has created a very intuitive integration with the Rating Captain application. Thanks to this connection, obtaining feedback from your own customers and managing ratings and comments from one place is much easier. Check out how easily you can connect your DecoNetwork store with Rating Captain.

Also, take a look at the results of our client who has a store on the DecoNetwork platform.

Stitch & Print is an e-commerce company offering workwear, employee uniforms, and printed t-shirts.

Current situation: 

• 12 reviews obtained in 7 years,
• 3.5 - average rating.

The store's problem was the low number of reviews, and yet reviews play a very important role in the entire purchasing decision process. Reviews show how many customers are satisfied with a company's products, thus convincing other people to take advantage of its offer. Reviews are therefore a social proof of validity.

Therefore, in the case of Stitch & Print, the corrective process involved improving the sales process, improving post-sales communication, and verifying the most common issues.

Customers most often complained about:

• poor material quality,
• inaccurate product descriptions,
• long waiting time for the product.

The following changes were implemented:

• improvement of product descriptions,
• elimination of low-quality products,
• shortening of delivery time,
• improvement of customer communication at every stage of the sales process,
• review widgets on the store's website,
• improvement of post-sales customer service.

Result after 10 months:

• 116 reviews,
• 4.93 - average rating.

Additional benefits for Stitch & Print:

• 47% increase in sales from organic searches,
• 20% decrease in the number of complaints and returns,
• 153% increase in sales from Google My Business listing.

Richard Mattinson, owner of Stitch & Print: "Rating Captain has been very helpful in managing our reviews. We can quickly solve our customers' problems, and our rating on Google is excellent, so we have a great conversion from our Google My Business profile."