You will probably agree that trust is the foundation of any relationship. Above all, it gives us a sense of security - it is thanks to it that our commitment and attachment to the other person grow. The same goes for the bond you create with your client. Consumers often treat companies like other people - they want to develop relationships with brands that they can trust. That is why the process of building customer experiences with a brand should start long before the purchase. To win over consumers, it is worth harnessing the power of recommendations, the value of which cannot be underestimated.

Business is a fully-fledged structure that requires not only an idea but also knowledge, especially in the field of marketing. The company's promotion strategy should be based on the foundations of the marketing mix. The methodology of marketing in e-commerce is a natural but unexplored area, which is why its development usually proceeds intuitively. Let's see how the 7P Marketing Mix can impact the development of your online business!

The presence of brands on social media is a common phenomenon and one of the most important elements of marketing strategy. More and more brands realize that having a few corporate accounts on the most popular platforms is not enough, so they start looking for creative solutions. Social selling comes to the rescue, helping to build trust and relationships between the brand and consumers. Find out how to use social selling to grow your business.

Every year, the job market presents new challenges for companies. That's why entrepreneurs implement a range of benefits in their businesses to attract candidates and reduce employee turnover. However, such incentives are not always enough. For employees, the opinion about the company plays a more significant role. Therefore, before sending a CV or recruitment task, they check information about the company. And what they find largely depends on the actions taken by the company.

PR activities, or Public Relations, are responsible for the business communication of your brand, creating the company's image and building trust with the audience. PR marketing helps improve the reputation of your company and strengthen its relationships with the environment. Find out how marketing and PR activities create a positive brand image and attract potential customers.

Did you know that acquiring a new customer can be up to 25 times more expensive than retaining an existing one1? Unfortunately, many companies cannot boast high-quality customer service, which results in avoidable losses. Therefore, familiarize yourself with these 5 customer service tips and minimize the risk of losing customers.

Allegro is not only a popular online sales platform, but it is also recognized among consumers. According to the GEMIUS study, as many as 86% of respondents mention Allegro as a platform associated with online shopping. However, listing an offer is not the only thing a seller needs to take care of. Competition is just around the corner, and what can help you stay ahead are product reviews.

The dynamic development of e-commerce means that you have to deal with increasing competition? Are you spending money on marketing activities, but they are not bringing the results you expect? The solution that meets your expectations is obtaining product reviews. Thanks to them, you will gain the trust of customers, improve your position in search results, and above all, increase sales.

Customer satisfaction - the indicator on which the success of your business depends. Thanks to the satisfaction received during shopping, customers happily return to the verified seller. To ensure that consumers do not go to the competition but remain loyal customers of your store, read the article below and remember the secret formula that will help you take care of customer satisfaction.

Almost every business owner knows after reading an article on our blog "What conclusions do customers draw from Google Maps reviews?" what Internet users think when evaluating a brand. With the information provided in this post, you will deepen your knowledge of managing your business online and learn why it is worth creating a Google My Business account.