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Opinions on social media - how to display them?

Katarzyna Chomąt
14/12/2023 | 3 min read
Opinions on social media - how to display them?

Table of contents

    The opinions of your customers are a very important element in building trust in your company. It is thanks to them that a person interested in your offer can decide to make a purchase or use your service. Customers also check social media for information about the company. Therefore, it is worth taking care of a large number of recommendations.


    Opinions about your brand are the key to acquiring new customers


    Let potential customers get to know you. Take care of your reputation and show opinions about your company. This way, you can promote your brand. Showing opinions is also a good way to handle a company crisis. Have you experienced lower profits? Show your followers how many satisfied consumers have already used your offer. Co more, every opinion is valuable to the company. It allows improving the quality of services provided, so that the company will be perceived as meeting the needs of customers.



    How to respond to negative comments from your customers on social media?


    Responding to comments is part of customer service, so do not underestimate your customers and followers. Negative comments on social media happen to everyone, so restrain your emotions and try to resolve the situation. Do not delete comments unless they violate the rules of a particular social media platform. Is the fault really on your side? Apologize for the situation and propose a solution. Also, remember that arguing in the comments under a post is a very bad idea. Approach each issue individually and react quickly. If despite your attempts to resolve the situation, the customer is still upset, redirect the conversation to private messages. Thanks to a professional response, the customer may use your offer again.


    Facebook Fanpage or Instagram account? Where to show the opinions of satisfied customers?


    Now that you know how to respond to negative customer reviews on social media, it's time to discuss the method and place of presenting them. If you have a Facebook Fanpage, you can ask customers to leave opinii on Facebook. There is no specific place for opinions about a company on Instagram, but there is nothing stopping you from showing them in a post or story. Is a customer satisfied with your product or service and wrote a comment under one of your posts or in wizytówce on Google Maps? Use it on your social media channels. Or maybe you received a message praising customer service? Ask if you can show it opinię on social media or on your website. Opinions can be shown in many ways. You can upload screenshots with positive comments to your Instagram stories. A very good idea is to create a design that is consistent with your visual identity.


    Now that you see the potential that showing opinions on social media brings, find a way to present them and don't be afraid to show them to the world.

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