Case study - Ideashirt.pl - advertising industry

Ideashirt.pl is an e-commerce and advertising company that offers custom printed t-shirts.  

Current situation: 

• 967 reviews obtained in 4 years 
• 3.5 - average rating

The store's problem was leaving negative reviews from customers without attempting to contact them or providing any comments. Many negative comments came from fake accounts of one frustrated customer.

The recovery process began with verifying the most common customer-side problems.

Most frequently, these were:

• “product different from the description,”
• “product poor quality,” 
• “delivery took too long.” 

The following changes were implemented:

• improvement of product descriptions,
• elimination of low-quality products,
• shortening of delivery time.

As a result, the current outcome was achieved: 

• 2034 reviews obtained in 8 months
• 4.5 - average rating 
  
  

Additional benefits for the customer:

• sales from organic and direct traffic increased by 45%.
• sales from Google business cards increased by 320%.
• thanks to the use of widgets informing customers about product quality and high store and product ratings, the conversion rate increased by 900% (ROI).
• thanks to SEO optimization of the product page, the cost per click decreased.