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Latest articles

Karol Bocheński
12/12/2023 | min read

A well-conducted competitor analysis can be an extremely helpful element in developing a business strategy. A thorough interpretation of your competitors will allow you to identify the strengths and weaknesses of both your own company and your competitors, giving you the opportunity to optimize your actions and strengthen your position in the market. Additionally, analyzing the behavior of your rivals will also allow you to identify emerging market trends and refine the needs of your customers. So how do you do it best?

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Hanna Bernikova
12/12/2023 | min read

We live in a time of rapid development and technological progress. Such a movement in the world leads to the fact that people are forced to reach for the tool of effective thinking - "brainstorming" more often to create something new and innovative. With the active growth of the population, more ideas are emerging, along with more emerging businesses, services, and products.

Agnieszka Szczepanowska
12/12/2023 | min read

Customer Experience (CX) is the impression that your brand creates on consumers. It is not just about the efficient functioning of the customer service department. It is just one of many elements that can either deter potential buyers or encourage them to make repeat purchases. Marketing campaigns are also just one component of CX. They are important, but they won't contribute anything if you don't take care of the whole.

Hanna Bernikova
12/12/2023 | min read

There is no denying that there is a connection between customer service and company profitability, it is a well-known fact. Therefore, customer retention is a key task for every business, which affects the company's revenue. Most companies include continuous monitoring of customer satisfaction as part of their marketing strategy. As we know, a satisfied customer is more likely to make a repeat purchase.

Katarzyna Chomąt
12/12/2023 | min read

AllBag creates eco-friendly bags with unique prints, making them primarily a gift with a special character.

Katarzyna Chomąt
12/12/2023 | min read

One of the foundations of building a positive company image is acquiring opinions. Moreover, as research shows, 83% of consumers claim to completely or partially trust recommendations from friends and family. In turn, 66% of people believe reviews published on the Internet. Check out the power of consumer opinions and take reputation management to a higher level online.

Patrycja Lisowska
11/12/2023 | min read

You will probably agree that trust is the foundation of any relationship. Above all, it gives us a sense of security - it is thanks to it that our commitment and attachment to the other person grow. The same goes for the bond you create with your client. Consumers often treat companies like other people - they want to develop relationships with brands that they can trust. That is why the process of building customer experiences with a brand should start long before the purchase. To win over consumers, it is worth harnessing the power of recommendations, the value of which cannot be underestimated.

Hanna Bernikova
11/12/2023 | min read

Business is a fully-fledged structure that requires not only an idea but also knowledge, especially in the field of marketing. The company's promotion strategy should be based on the foundations of the marketing mix. The methodology of marketing in e-commerce is a natural but unexplored area, which is why its development usually proceeds intuitively. Let's see how the 7P Marketing Mix can impact the development of your online business!

Katarzyna Chomąt
11/12/2023 | min read

The presence of brands on social media is a common phenomenon and one of the most important elements of marketing strategy. More and more brands realize that having a few corporate accounts on the most popular platforms is not enough, so they start looking for creative solutions. Social selling comes to the rescue, helping to build trust and relationships between the brand and consumers. Find out how to use social selling to grow your business.

Katarzyna Chomąt
11/12/2023 | min read

Every year, the job market presents new challenges for companies. That's why entrepreneurs implement a range of benefits in their businesses to attract candidates and reduce employee turnover. However, such incentives are not always enough. For employees, the opinion about the company plays a more significant role. Therefore, before sending a CV or recruitment task, they check information about the company. And what they find largely depends on the actions taken by the company.


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