A Google business card is a very important tool for building an online presence. After all, it is in the Google search engine that customers most often check basic company information such as opening hours, location, and reviews. Furthermore, a business card reduces the costs associated with marketing and website positioning. Therefore, if you don't have a business card for your company yet, be sure to create one, and if you already have a Google My Business profile, check how to improve it.

The IT industry is quite difficult when it comes to gathering opinions. There are definitely more review websites available for companies related to e-commerce or popular services. However, there are dedicated platforms that allow customers to leave reviews for software manufacturers, for example. In this article, you will find 7 portals designed for collecting opinions about companies in the IT industry.

Promoting a company online requires implementing various marketing activities, starting from website positioning and ending with PR actions. During the execution of many of them, as well as when making key decisions for further brand development, it is worth using dedicated tools. You will find plenty of them on the market, so we have prepared a list for you of those that will help you effectively promote your company and offer on the Internet.

What do you think about before making another online purchase? The price? I think customer reviews about the company, the service you need, also catch your attention. This is confirmed by the report from 3D Cart, which says that customers are 71% more comfortable buying a product after reading reviews. Why not use this information and influence the buyer's decision so that they make a purchase in your online store and choose you over the competition.  

Loyalty programs are marketing activities commonly used by various companies to build customer loyalty. Before implementing such a program, it is worth considering what would interest the target audience and planning actions to enjoy customer engagement and other business benefits.

Spontaneous marketing actions are increasingly being used by various companies. Such actions usually rely on current events in the country or in the world and allow them to stand out in the market. Of course, such actions can have the opposite effect of what was intended, which is why even with spontaneous actions, prior preparation is paradoxically important.

Building brand awareness is an important aspect that you need to consider in your business strategy. It is not enough to choose a logo and run advertising campaigns. Creating an image involves much more thoughtful steps. Find out what you can gain and what actions will allow you to build awareness of your brand in the minds of your audience.

Do you know what rule governs opinions? The rule of disproportion. If your client is satisfied, they rarely leave a review. Maybe they will tell 2-3 acquaintances about you. But what happens if you disappoint them? About 15 people will learn about their opinion. In addition, the chance of receiving a negative written review increases disproportionately in such a situation.

It happens that a company advertises and invests in SEO optimization, but sales are still low. At the same time, there is traffic on the website, but visitors are not in a hurry to take targeted actions. The team of the Ringostat platform has described 14 ways to increase conversion. And provided good examples.

You run an online store. Customers come to your platform, browse products, and sometimes make a purchase. However, if you calculate the cost of acquiring a buyer correctly, your business doesn't satisfy you. You feel like you can do more.