Instagram Reels is one of the latest tools available to users of the Instagram platform. Since their introduction, they have become extremely popular and are increasingly being used by both regular users and brands for marketing purposes on Instagram. In this article, we will take a closer look at what Instagram Reels are, how to create and publish them, and how to use them in business.

As many as 19 million Poles regularly use social media. This means that every other resident of our country eagerly visits social networking sites. 89% of these users most often go to Facebook. Instagram, on the other hand, is visited by 55% of them. It is worth noting that the popularity of Instagram is growing much faster than the popularity of competing platforms.