Case study - clothing industry
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Current situation:
- 122 reviews obtained over 4 years,
- 2.4 - average rating.
The store's problem was a small number of reviews and a predominance of negative comments, and yet reviews play a very important role in the local market.
The recovery process therefore involved verifying the most common issues and improving the sales process.
Customers most often complained about:
- poor material quality,
- inaccurate product descriptions,
- long waiting time for the product,
- lack of contact with the store.
The following changes were implemented:
- improvement of product descriptions,
- elimination of low-quality products,
- shortening of delivery time,
- improvement of communication with the customer at every stage of the sale.
Result after 3 months:
- 386 reviews,
- 4.2 - average rating.
Additional benefits for the customer:
- 35% increase in organic sales,
- 280% increase in sales from Google business listing,
- 20% decrease in the number of complaints/returns.
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CEO
Tech Lead. Software Development Lead with 10 years of experience in building applications for various industries. He collaborated with: Swisscom, Audi, Amrest, Drukarnia Chroma, and Fabryka Mebli Bodzio. He has experience in creating and implementing development strategies for technology companies. He has extensive knowledge in the field of computational complexity and algorithm design. CTO at Yax Interactive, IdeaShirt and Emenago.
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