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Case study - clothing industry
Katarzyna Chomąt
14/12/2023
| 1 min read
Table of contents
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Current situation:
- 122 reviews obtained over 4 years,
- 2.4 - average rating.
The store's problem was a small number of reviews and a predominance of negative comments, and yet reviews play a very important role in the local market.
The recovery process therefore involved verifying the most common issues and improving the sales process.
Customers most often complained about:
- poor material quality,
- inaccurate product descriptions,
- long waiting time for the product,
- lack of contact with the store.
The following changes were implemented:
- improvement of product descriptions,
- elimination of low-quality products,
- shortening of delivery time,
- improvement of communication with the customer at every stage of the sale.
Result after 3 months:
- 386 reviews,
- 4.2 - average rating.
Additional benefits for the customer:
- 35% increase in organic sales,
- 280% increase in sales from Google business listing,
- 20% decrease in the number of complaints/returns.
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