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Case study - clothing industry

Katarzyna Chomąt
14/12/2023 | 1 min read
Case study - clothing industry

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    Current situation: 


    • 122 reviews obtained over 4 years,
    • 2.4 - average rating.

    The store's problem was a small number of reviews and a predominance of negative comments, and yet reviews play a very important role in the local market. 

    The recovery process therefore involved verifying the most common issues and improving the sales process.


    Customers most often complained about:


    • poor material quality,
    • inaccurate product descriptions,
    • long waiting time for the product,
    • lack of contact with the store.


    The following changes were implemented:


    • improvement of product descriptions,
    • elimination of low-quality products,
    • shortening of delivery time,
    • improvement of communication with the customer at every stage of the sale.


    Result after 3 months:


    • 386 reviews,
    • 4.2 - average rating.


    Additional benefits for the customer:


    • 35% increase in organic sales,
    • 280% increase in sales from Google business listing,
    • 20% decrease in the number of complaints/returns.

    Please rate this article

    Average rate this post is: 4.72{{ $app.blogCurrentReview }}
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