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97% of people read SMS messages within 90 seconds of delivery. What's more, short text forms are the most effective in the midst of marketing communications. That's why it's worth including SMS campaigns in your company's marketing strategy. See how much you can gain!
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Social media (as the name suggests) are focused on building a community, not just informing about the company's offer. Fortunately, more and more brands understand this and try to engage in dialogue with their followers. Of course, a brand's presence on social media exposes it to criticism, which happens to every company. However, it is important to know how to react in such situations and present oneself as a professional and customer-oriented company.
Online stores are extremely popular, as shown in the report E-commerce in Poland 2020, as much as 73% of internet users have made online purchases at some point. This trend is growing, so e-stores are popping up like mushrooms after rain. Competition in the industry is also increasing, making it harder to stand out and reach your target audience. However, there are several elements that can always be implemented or improved to increase e-store sales.
You run a company. Your business may be doing quite well, but you wonder if you can generate higher revenues from it. Maybe you're not in the best situation right now, and you're not sure what you're doing wrong. What do entrepreneurs usually do in such situations?
Image is a simple form of communication used since the beginning of civilization. It resonates best with the audience, so brands willingly use it in their marketing messages. Nowadays, technology allows us to create moving images, which further enhances the message. Check out the benefits of video marketing and how to harness its potential.
Today, the average inhabitant of the planet spends about 2.5 hours a day on social media platforms, watching YouTube videos, liking posts on social media, and writing tweets. Even more interesting are the statistics regarding the use of TikTok. On average, people visit this social network about 10 times within 24 hours, resulting in spending up to 60 minutes there daily.
A well-conducted competitor analysis can be an extremely helpful element in developing a business strategy. A thorough interpretation of your competitors will allow you to identify the strengths and weaknesses of both your own company and your competitors, giving you the opportunity to optimize your actions and strengthen your position in the market. Additionally, analyzing the behavior of your rivals will also allow you to identify emerging market trends and refine the needs of your customers. So how do you do it best?
We live in a time of rapid development and technological progress. Such a movement in the world leads to the fact that people are forced to reach for the tool of effective thinking - "brainstorming" more often to create something new and innovative. With the active growth of the population, more ideas are emerging, along with more emerging businesses, services, and products.
Customer Experience (CX) is the impression that your brand creates on consumers. It is not just about the efficient functioning of the customer service department. It is just one of many elements that can either deter potential buyers or encourage them to make repeat purchases. Marketing campaigns are also just one component of CX. They are important, but they won't contribute anything if you don't take care of the whole.
There is no denying that there is a connection between customer service and company profitability, it is a well-known fact. Therefore, customer retention is a key task for every business, which affects the company's revenue. Most companies include continuous monitoring of customer satisfaction as part of their marketing strategy. As we know, a satisfied customer is more likely to make a repeat purchase.
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