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social proof - Blog

Social proof marketing is a social evidence of correctness. What can social proof marketing do for you?
Agnieszka Szczepanowska
06/12/2023 | min read
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Robert Cialdini in his book "Influence: The Psychology of Persuasion" described six basic rules. Alongside reciprocity, commitment and consistency, liking and sympathy, authority, and scarcity, there is also social proof. You may have heard about it quite often. You may even use this term yourself without thinking deeply about its meaning.

marketing social proof

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