New Year seems like an ideal moment for realising plans and starting with new projects. Do you have starting an online business on your New Year’s wishlist? If so I'm glad you came across this article. We recommend you read it carefully if you think about starting your business in e-commerce. We advise where to find ideas for an online shop profile and what sells best on the Internet. And you need to know that the right idea is the key to your success!
If you want to create your own online store but you are lacking ideas on what to sell in it, you have to do in-depth research in order to verify trends in consumers' behaviour. What may come in handy are reports published by e-commerce platforms or research agencies. From the reports you will find out which products are top trending in online sales, what are the consumer's expectations, and what you should pay attention to in order to increase the store's credibility.
In the process of opening and running a business one might also find useful the general knowledge about the world around us, i.e. new EU norms with regards to environmental protection. What's important to have in mind is consumers' growing awareness about corporate responsibilities in this area.
In search of ideas and verifying them Google Trends may turn out to be a useful tool, where you can follow trends and interest in specific products. Google Trends also shows you how the interest changes depending on time and location. The Google keyword planner on the other hand allows you to check the search volume of a chosen phrase.
The Gemius report indicates that 77% of internet users bought something online at least once. Without a doubt, the COVID-19 pandemic influences online shopping preferences. What's more, 57% of online consumers declare to keep their future online shopping at least at the same level as during the pandemic.
It's worth mentioning that the main reasons for moving the shopping to the web are: store's availability not dependant on the pandemic, speed of processing the order as well as lower costs.
When it comes to the core of building the credibility of a newly visited shop, the important aspects for the consumers are reviews about the shop, possibility of payment upon delivery, clear and readable information about returns and complaints as well as various payment methods available. It's worth taking all that into account and worth giving the consumers many options available while placing an order, as well as placing transparent store regulations on the website.
Admittedly, starting from March 2020, each lockdown resulted in an increased interest in creating something of your own. Some people wanting to kill the time started with doing handicrafts, one could observe the trend of macrame, bags made of string, hand-knitted sweaters, etc. It is without a doubt a trend in line with the ecological solutions which have more and more followers every year. If handicraft is your specialty, think about informing the world about it through your very own e-shop. You can also sell components necessary to make handicrafts.
2. ECO accessories
Society's education in environmental protection, as well as all guidelines, norms, regulations, and restrictions, make more and more consumers introduce ecological products into their lives. Adding to that, more and more companies choose to implement solutions such as eliminating plastic through choosing biodegradable packaging, paper, and bamboo straws or wooden utensils. Apart from that we also have all kinds of zero waste gadgets.
3. BIO food
The growing popularity of ecological food products brings us directly to increased interest in e-shops offering BIO food. If in addition, you create a blog, a newsletter, or a YouTube channel with quality nutrition tips or recipes, you will attract loyal clients for sure (remember the rule: a way to somebody's heart is through the stomach).
4. Interior design accessories
When for many of us our homes become our workplaces we are looking for accessories that will help us create a comfortable office. What's more, we gladly refresh other rooms, often choosing interior design accessories. As a bonus, all decor, for example, vases or soy candles, prove themselves as good gifts.
5. Board games
There's no denying that the board games experience their renaissance at the moment. Eager to reach for them are not only the parents with children but also teenagers and adults. All kinds of games and puzzles provide entertainment and let people destress. When we spend more time at home, we choose such games more and more often.
6. Sensory toys
How about something for the little ones? One might think that the children's toys market is already overcrowded and the competition is too big to open a store in this segment. It turns out though that the consumers are glad to search for something original through the internet. Sensory toys are a very common choice, they support the development of senses, small motor skills, and cause-effect thinking. If, as a bonus, they are made of wood and manufactured in Poland, you gain in the eyes of a wide group of consumers.
7. Second-hand clothes
More and more people decide on living according to the zero waste rules, which means reducing their waste. Second-hand shops certainly follow this trend. According to the Gemius report, clothes (including accessories) belong to the best-selling products on the internet. Interest in buying second-hand clothes will certainly continuously grow.
When trying to figure out your idea for product to sell and while creating your business plan and marketing strategy it would be good to have in mind that there are categories of products that the consumers gladly watch on the web, search for information and opinions in order to eventually make a purchase in a stationary shop (the ROPO effect - Research Online, Purchase Offline). It happens for example with construction material, furniture, shoes, or electronics/household appliances.
Online sales are expected to grow even more this year. 2 pandemic years got the consumers used to shop online mainly because of 24-hour availability, comfort (shopping without leaving home), and easy comparison of the offers. While running an e-commerce business it would be worthwhile not to restrict actions only to your own shop but also sell via Allegro or other marketplace platforms, as well as on social media.
What's important, if you want to sell products online, you don't need a big warehouse for products at all. Especially at the very beginning, it's enough to arrange some space in a room or a garage. What would be worth your time is focusing on your offer, analysing your niche, potential clients, and demand for products, and creating a promotion and development plan.
There is no shortage of interesting ideas for products sold online and the consumers are more and more eager to choose original solutions. It's worth selling mostly the products that are in increasing demand. For that reason, online selling of products contributing to environmental care is a good idea.
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