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Is the appearance of negative customer reviews the beginning of the end for your brand? Of course not! But should we pay attention to them? Definitely yes. Brand transparency is extremely important for today's consumer. Social media and Google Maps listings are definitely a "must-have" for every company nowadays. This is where we show our potential customers what stands behind our brand and build its image. Social media also provide a platform for companies to engage in dialogue with their users. Unfortunately, these conversations can sometimes be difficult. Consumers are not always satisfied with our services and share negative opinions and critical comments. What should we do then?
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Customer satisfaction - the indicator on which the success of your business depends. Thanks to the satisfaction received during shopping, customers happily return to the verified seller. To ensure that consumers do not go to the competition but remain loyal customers of your store, read the article below and remember the secret formula that will help you take care of customer satisfaction.
Loyal customer... Acquiring them is difficult, but crucial for the development of any business. Who is a loyal customer? It is a person who regularly returns to your company because they are satisfied with your offer and service, so they don't need to look for a product or service from the competition. Furthermore, a loyal customer willingly recommends your offer to their family and friends. How to measure customer loyalty? Simply conduct an NPS survey, which will allow you to draw conclusions and take appropriate steps to increase customer satisfaction and loyalty.
In today's times, a significant part of life is moving to the internet. One of such aspects is shopping. Increasingly, we choose to shop online rather than in physical stores. The dynamic development of e-commerce is undeniable evidence of this phenomenon and confirms that consumers definitely prefer to buy products in online stores. Currently, due to the development of online trade, there is a very extensive database of companies selling their products online, so how can you stand out from the competition? Certainly, product reviews and star ratings are important. Customers pay special attention to the reviews of other users and the opinions about the product in the store that interests them. Therefore, sellers should take care of good reviews and their visibility on their websites.
Customer satisfaction survey is one of the most important tools that help companies understand how customers perceive their products or services and what their needs and expectations are.
As a business owner, it is crucial to measure customer satisfaction, understand the customer journey and know how your customers fell about your company and products to improve customer experience continually. The best way to gain insight into customer satisfaction and experience is through conducting customer satisfaction surveys.
Customer feedback is something that every eCommerce platform has to have unlike a traditional market, where there’s face-to-face interaction with all your customers. Shoppers usually love to have a convenient journey when shopping online. Whereas eCommerce has a longer buyer journey. Moreover, with the growing industry, there’s an increase in competition too. And to survive or win the competition, you need to know how your customers feel about your business. Also, you can never let go of an opportunity that will give your business an edge over others. Hence, you must have customer feedback practice to understand all these factors about your eCommerce business.
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