The Omnibus Directive of the European Union is set to come into force in January 2023 and is causing a lot of confusion.

Posting fake reviews on a website is not a good idea for several reasons. First and foremost, it is dishonest and unethical. Additionally, there is a financial penalty of up to 10% of turnover for posting false consumer opinions or recommendations online.

The Directive of the European Parliament and of the Council, known as the Omnibus Directive, imposes many new obligations on entrepreneurs. Regarding consumer opinions and recommendations, the main focus is on the obligation to inform whether and how the company verifies the opinions shared on the website. In the article, together with the law firm KWKR Konieczny Wierzbicki and Partners, we provide advice on what to pay attention to in order to comply with the new regulations.

The law implementing the EU Omnibus Directive into Polish law came into force on January 1, 2023. Many important provisions concern the display of consumer opinions about products, so we have prepared an article in which we discuss all the requirements and provide solutions. If you are a business owner, this is a topic worth exploring not only to avoid penalties, but also to gain the trust of consumers honestly.

The Omnibus Directive of the European Union, which came into effect in January 2023, introduces new requirements regarding the protection of consumer interests and prevents unfair trade practices. Companies must now disclose the methods they use to verify the authenticity of customer reviews. However, many businesses do not know how to do this.

In today's times, a significant part of life is moving to the internet. One of such aspects is shopping. Increasingly, we choose to shop online rather than in physical stores. The dynamic development of e-commerce is undeniable evidence of this phenomenon and confirms that consumers definitely prefer to buy products in online stores. Currently, due to the development of online trade, there is a very extensive database of companies selling their products online, so how can you stand out from the competition? Certainly, product reviews and star ratings are important. Customers pay special attention to the reviews of other users and the opinions about the product in the store that interests them. Therefore, sellers should take care of good reviews and their visibility on their websites.

The day has come that will be a breakthrough in consumer rights protection. Of course, we are talking about the implementation of the Omnibus Directive into Polish law. What are the changes? What is prohibited? How to protect your shop from sanctions? We answer these questions in the article below.

Temporary promotions are one of the basic elements of sales strategy. That's why in this article we provide tips on what to pay attention to in order for a promotional campaign to always be effective. In addition, we have tips on how to conduct a promotion in accordance with the Omnibus directive. Read the article and create a promotional campaign that will increase your profits and brand recognition.