product opinions - Blog

The opinions of your customers are a very important element in building trust in your company. It is thanks to them that a person interested in your offer can decide to make a purchase or use your service. Customers also check social media for information about the company. Therefore, it is worth taking care of a large number of recommendations.

Entrepreneurs operating in the trade industry are doing relatively well in 2020. Even if they have only been selling in physical stores so far, they quickly realized what needs to be done to maintain their income at a similar level. Moving their business online turned out to be a marketing opportunity for many of them. In many cases, the pandemic only accelerated the decision to expand their business.

94% of consumers say that a bad review convinced them to give up on a company's services or products

Social media (as the name suggests) are focused on building a community, not just informing about the company's offer. Fortunately, more and more brands understand this and try to engage in dialogue with their followers. Of course, a brand's presence on social media exposes it to criticism, which happens to every company. However, it is important to know how to react in such situations and present oneself as a professional and customer-oriented company.

There is no denying that there is a connection between customer service and company profitability, it is a well-known fact. Therefore, customer retention is a key task for every business, which affects the company's revenue. Most companies include continuous monitoring of customer satisfaction as part of their marketing strategy. As we know, a satisfied customer is more likely to make a repeat purchase.

Did you know that acquiring a new customer can be up to 25 times more expensive than retaining an existing one1? Unfortunately, many companies cannot boast high-quality customer service, which results in avoidable losses. Therefore, familiarize yourself with these 5 customer service tips and minimize the risk of losing customers.

Allegro is not only a popular online sales platform, but it is also recognized among consumers. According to the GEMIUS study, as many as 86% of respondents mention Allegro as a platform associated with online shopping. However, listing an offer is not the only thing a seller needs to take care of. Competition is just around the corner, and what can help you stay ahead are product reviews.

You run an online store. Customers come to your platform, browse products, and sometimes make a purchase. However, if you calculate the cost of acquiring a buyer correctly, your business doesn't satisfy you. You feel like you can do more.

As a business owner, you are surely looking for various ways to reach customers. You invest in marketing, search engine optimization, create detailed product descriptions, and provide professional customer service. You do everything to stand out from the competition. And that's where Google stars can help you.

You will certainly agree with the statement that running an online store involves a constant struggle for customers. Additionally, in times of widespread internet access, it is easy to experience a reputation crisis and loss of customer trust. To prevent this, reputation management activities should include monitoring user opinions about the company and its products. Fortunately, the PrestaShop e-commerce platform allows for easy integration with a comprehensive opinion management tool like Rating Captain.