Posting fake reviews on a website is not a good idea for several reasons. First and foremost, it is dishonest and unethical. Additionally, there is a financial penalty of up to 10% of turnover for posting false consumer opinions or recommendations online.

The law implementing the EU Omnibus Directive into Polish law came into force on January 1, 2023. Many important provisions concern the display of consumer opinions about products, so we have prepared an article in which we discuss all the requirements and provide solutions. If you are a business owner, this is a topic worth exploring not only to avoid penalties, but also to gain the trust of consumers honestly.

Temporary promotions are one of the basic elements of sales strategy. That's why in this article we provide tips on what to pay attention to in order for a promotional campaign to always be effective. In addition, we have tips on how to conduct a promotion in accordance with the Omnibus directive. Read the article and create a promotional campaign that will increase your profits and brand recognition.