Google is expanding tests of displaying ads inside AI Mode responses, signaling another major step toward deeper integration of sponsored content within generative search. Just a few months ago, ads in AI Mode appeared only sporadically, mostly in experiments limited to select users. Today, the visibility of these formats is clearly increasing, and the experiment is moving into a more intensive and broad phase.
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Google is once again reshaping the way we interact with the internet. With the introduction of AI Mode in Google Search, the platform goes beyond delivering information. In selected scenarios — such as booking a restaurant table — AI Mode can help users complete tasks, though these capabilities are still being tested and are not yet available to everyone. It’s more than summaries or AI Overviews - it’s a glimpse of the future of AI-powered search.
Google has officially confirmed what many in the search marketing industry suspected: AI Mode data is now included in Search Console reports. This marks a significant shift for SEOs, content creators, and anyone analyzing organic search traffic. From now on, clicks, impressions, and positions generated through AI Overviews and AI Mode will count toward your totals in the Search Console Performance report—without being labeled as a separate traffic source.
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