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Latest articles

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Comment mener une campagne d'e-mail marketing efficace ? Publicité par e-mail de base
Katarzyna Chomąt
12/12/2023 | min read
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Saviez-vous que 99% des internautes possèdent une boîte mail ? L'e-mail nous accompagne presque tous les jours. C'est bien sûr la raison pour laquelle les entreprises continuent de mener des campagnes d'e-mailing. Vous devriez donc vous intéresser à cette forme de publicité. Ou peut-être êtes-vous déjà un praticien du marketing par e-mail, mais vous ne savez pas exactement comment cela fonctionne ? J'ai quelques conseils pour vous qui amélioreront l'efficacité de vos actions.

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Indice de taux d'ouverture : données et conseils - comment améliorer le taux d'ouverture en marketing par e-mail ?
Casper Cooper
16/11/2023 | min read
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Le taux d'ouverture, également appelé taux d'ouverture des messages, est l'un des paramètres les plus importants mesurant l'efficacité de votre campagne d'e-mail. Pourquoi ?

marketing bulletin d'information taux d'ouverture marketing par e-mail taux de clics ou mailing

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