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Latest articles

universal analytics - Blog

Google Analytics 4 - quelles sont les modifications apportées par Google Analytics ?
Katarzyna Chomąt
14/12/2023 | min read
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Les actions SEO sont étroitement liées à l'analyse du trafic sur le site. Sans cela, il serait difficile de déterminer si les actions entreprises produisent des résultats. Google Analytics vient à la rescousse, c'est un outil gratuit et très complet qui permet d'analyser le trafic sur le site. Récemment, une nouvelle version est apparue - GA4. Découvrez ce qui a changé.

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Nouveau service GA4 et comment mieux suivre les utilisateurs du commerce électronique ? Ce que vous devez savoir pour mettre en œuvre Google Analytics 4 ?
Casper Cooper
16/11/2023 | min read
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The well-known and free Google Analytics data analysis tool has been enabling monitoring and evaluation of user behavior on websites for years. Google has announced that soon, starting from July 1, 2023, Universal Analytics will be replaced by a new version - Google Analytics 4 (GA4).

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Cher espion Google Analytics 4 - nouvelle version ou nouveau service ?
Casper Cooper
16/11/2023 | min read
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Le nouveau Google Analytics, utilisé pour l'analyse des données, permet de suivre et d'évaluer les comportements des utilisateurs sur les sites web et les applications de manière encore plus détaillée et en un seul endroit.

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