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Case study - AllBag.pl - online sale of promotional bags
Katarzyna Chomąt
12/12/2023
| 1 min read
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AllBag creates eco-friendly bags with unique prints, making them primarily a gift with a special character.
Current situation
- 10 reviews obtained in 3 years
- 4.2 - average rating
The store's problem was a small number of reviews and a significant amount of negative feedback. The corrective process involved verifying the most common issues and improving the sales process.
Customers most commonly complained about
- poor customer service
- products not matching the order
- long waiting time for the product
- lack of contact with the store
The following changes were implemented
- improvement of product descriptions
- shortening of delivery time
- improvement of communication with the customer at every stage of the sale
Result after 3 months
- 143 reviews
- 4.5 - average rating
Additional benefits for the customer
- 25% increase in organic sales
- 300% increase in sales from the Google business card
- 15% increase in the number of returning customers
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