Case study - AllBag.pl - online sale of promotional bags
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AllBag creates eco-friendly bags with unique prints, making them primarily a gift with a special character.
Current situation
- 10 reviews obtained in 3 years
- 4.2 - average rating
The store's problem was a small number of reviews and a significant amount of negative feedback. The corrective process involved verifying the most common issues and improving the sales process.
Customers most commonly complained about
- poor customer service
- products not matching the order
- long waiting time for the product
- lack of contact with the store
The following changes were implemented
- improvement of product descriptions
- shortening of delivery time
- improvement of communication with the customer at every stage of the sale
Result after 3 months
- 143 reviews
- 4.5 - average rating
Additional benefits for the customer
- 25% increase in organic sales
- 300% increase in sales from the Google business card
- 15% increase in the number of returning customers
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Author of the post
CEO
Tech Lead. Software Development Lead with 10 years of experience in building applications for various industries. He collaborated with: Swisscom, Audi, Amrest, Drukarnia Chroma, and Fabryka Mebli Bodzio. He has experience in creating and implementing development strategies for technology companies. He has extensive knowledge in the field of computational complexity and algorithm design. CTO at Yax Interactive, IdeaShirt and Emenago.
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