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Case study - AllBag.pl - online sale of promotional bags

Katarzyna Chomąt
12/12/2023 | 1 min read
Case study - AllBag.pl - online sale of promotional bags

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    AllBag creates eco-friendly bags with unique prints, making them primarily a gift with a special character.

     

    Current situation

     

    • 10 reviews obtained in 3 years
    • 4.2 - average rating

     

    The store's problem was a small number of reviews and a significant amount of negative feedback. The corrective process involved verifying the most common issues and improving the sales process.

     

    Customers most commonly complained about

     

    • poor customer service
    • products not matching the order
    • long waiting time for the product
    • lack of contact with the store

     

    The following changes were implemented

     

    • improvement of product descriptions
    • shortening of delivery time
    • improvement of communication with the customer at every stage of the sale

    Result after 3 months

     

    • 143 reviews
    • 4.5 - average rating

     

    Additional benefits for the customer

     

    • 25% increase in organic sales
    • 300% increase in sales from the Google business card
    • 15% increase in the number of returning customers

     

     

    Please rate this article

    Average rate this post is: 4.72{{ $app.blogCurrentReview }}
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