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The most effective tools for protecting your online image

Agnieszka Szczepanowska
14/12/2023 | 4 min read
The most effective tools for protecting your online image

Table of contents

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    A good online reputation contributes to increased income. Almost all consumers now tend to make purchasing decisions based on found opinions. You may not agree with such a big role for comments. Nevertheless, you definitely need to meet your customers' needs.

     

    The basis for building a company's reputation is quick response to all mentions of the business. Response time to negative opinions is particularly important. By using the tools below, you have a chance to take effective action before a bad opinion about your company spreads and negatively affects its image.

     

    Google Alerts. Basic image protection

     

    A free tool for protecting your online image. It doesn't have any advanced options, which makes it extremely easy to use. Everything is based on searching for keywords that you define yourself. This way, you can monitor blogs, websites, news, videos, books, and forum discussions. Notifications come directly to your email.

     

    Unfortunately, this tool does not provide any analysis and does not allow reputation monitoring in social media.

     

    Brand24. Online image tracking tool with sentiment analysis

     

    A tool available for free only during a two-week trial period. It provides you with notifications about everything that affects your image, as well as detailed analysis and reports. The most important feature is sentiment analysis, which allows the tool to distinguish between positive and negative comments. Network monitoring is conducted on a much larger scale than with Google Alerts. It also includes social media, podcasts, newsletters, and hashtags.

     

    By using Brand24, you will learn about your reach in social media and beyond. Importantly, you will find out about the most influential profiles that mention your brand or products.

     

    The Brand Grader. A simpler, free alternative

     

    Here we have another free tool. As a result, the options are quite limited. Nevertheless, they should be sufficient to start with. You will find out where you are mentioned most frequently. Here, just like in Brand24, you can also examine the most influential profiles mentioning you. The tool also analyzes the sentiment of the statements. This way, you will find out whether people speak well or poorly of you.

     

    Keyhole. How do you compare to the competition?

     

    A very useful tool for protecting your online image for ambitious individuals. It collects data on sentiment of statements and indicates the most popular topics. It works based on keywords. The most important function is comparing your brand to its competition. This way, you will see in black and white what your advantage over your rivals is, and what you still need to work on.

     

    Reputology. Image analysis in multiple locations

     

    If you offer your goods or services in physical locations, this tool will be invaluable to you. Especially if you manage multiple branches. Reputology uses a location-based image monitoring system. This way, you will find out how individual stores or service points are perceived. You can also monitor your employees' actions in terms of maintaining your online image. This way, you will perfectly match the team to this task.

     

    Social Mention. Protect your personal assets through probability analysis

     

    At first glance, it doesn't differ from the well-known Google search engine. You enter the name of your brand in the search box and then review the list of results. However, this free tool for protecting your online image offers much more. It recognizes the sentiment of mentions and determines your reach. It also indicates the probability of further discussions about your brand.

     

    Brandwatch. Comprehensive analysis for reputation protection

     

    One of the most comprehensive tools for protecting your online image. It analyzes social media, blogs, forums, and websites. It uses demographic data, geolocation, and trend analysis. However, the costs of purchasing it are quite high, so small and medium-sized companies tend to use the other options mentioned here.

     

    Sprout Social. Full agreement in promoting your image on social media

     

    Planning posts, organizing schedules, and analyzing competition and trends based on keywords. This way, you can solidify your image among consumers using social media platforms. With this tool, you will take care of your good name and make sure you are not forgotten. A tool for protecting your online image and organizing work on the company's reputation.

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