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Latest articles

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¿Qué es el storytelling en marketing y cómo se puede utilizar?
Katarzyna Chomąt
14/12/2023 | min read
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A las personas siempre les han interesado las historias interesantes, de ahí tantos cuentos y leyendas. Entonces, ¿por qué no crear una narrativa para tu negocio? ¿Te preguntas cómo convencer a la gente de tu empresa y obtener clientes leales? ¿Te gustaría afianzar la existencia de tu marca en la mente de los receptores? Entonces, asegúrate de leer este artículo para aprender cómo hablar de tu empresa para que la gente la ame.

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¿Cómo crear la imagen de marca? El storytelling como herramienta para construir la imagen
Casper Cooper
04/12/2023 | min read
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En el libro Mente completamente nueva, Daniel Pink plantea una audaz afirmación de que la era de la dominación de las mentes científicas ya ha pasado. El futuro pertenece a un tipo diferente de personas con un tipo diferente de mente: diseñadores, inventores, maestros, narradores, es decir, pensadores creativos y empáticos de hemisferio cerebral derecho.

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